AI Boosts Big Tech Ad Share; China Leads in AI Adoption
A new report from Madison & Wall shows Google, Meta, and Amazon now control 56% of US advertising revenue, up from 53% a year ago, with each gaining share. The growth is attributed to AI-driven ad products. Separately, Morgan Stanley research reveals that China has surpassed the US in consumer AI adoption, with 80% of Chinese respondents using AI weekly vs. 54% in the US, driven by AI integration into existing apps. Additionally, Amazon's quick-commerce service, Amazon Now, has crossed $1 billion in annualized gross sales in India, doubling orders each quarter and expanding to 60 cities.
- •Google, Meta, and Amazon capture 56% of US ad revenue, up from 53%.
- •China's generative AI user base grew from 249M to 602M in one year.
- •80% of Chinese use AI weekly vs 54% in the US (Morgan Stanley).
