Figma

Figma operates a multi-product B2B SaaS model built around a shared collaborative workspace. It creates value by combining design, prototyping, whiteboarding, developer handoff and adjacent workflow tools in one cloud environment, which reduces tool fragmentation and improves collaboration across design, product and engineering teams. Revenue is then expanded through seat growth, plan upgrades, enterprise controls and paid add-ons for AI and governance.

Figma is a United States-based software company that sells browser-based collaborative tools for interface design, prototyping, digital whiteboarding, developer handoff, presentations, illustration, website publishing and AI-assisted product creation. Its core platform is used by product designers, UX teams, developers, marketers and enterprise stakeholders working together on digital product and brand workflows.

The company primarily makes money through subscription software sold on a per-seat basis, with tiered plans ranging from free entry-level access to enterprise packages. It also adds monetisation through enterprise governance add-ons and consumption-based AI credits. Its customers are businesses rather than consumers, especially product teams, engineering organisations, design-led companies, agencies and larger enterprises with governance and security requirements.