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Verified market signals· Filtered by "AdTech"
Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.
At its unBoxed event in San Francisco on September 29, 2026, Amazon Ads announced a major overhaul of its advertising platform. The Amazon DSP has been renamed DVA (Display, Video, and Audio), and the entire advertising console, including DSP and sponsored products, has been merged into a new unified experience called 'The Amazon Ads Agent.' This AI-powered platform simplifies campaign setup with features like DVA+ (encompassing Performance Plus and Brand Plus) and Full-Funnel Campaigns for smaller advertisers. DVA+ unifies Sponsored Display, Sponsored TV, and programmatic campaigns into a single buying experience, while the Agent offers natural language targeting, analytics, and AI-powered guidance. Initial US tests show a 25% increase in unique customers and over 10% lower cost per impression. The rollout will continue in the coming months, including in Germany.
OpenAI is positioning sponsored agents as the future of AI-native advertising. At AdExchanger's Programmatic I/O, Colleen Coulter, global ad solutions lead, highlighted the launch of Sponsored Agents, a new ad format enabling direct brand-agent conversations. This follows the introduction of a custom audience feature for ChatGPT Ads, allowing targeting based on emails, phone numbers, and advertising IDs, addressing advertiser feedback for more relevance. However, publishers remain skeptical, as AI-driven traffic declines impact their revenue, and OpenAI does not view additional compensation as necessary, pointing to citations and engagement insights as sufficient value. ChatGPT Ads recently hit a $1 billion run rate, but with a $100 billion ad revenue goal by 2030, significant gaps remain. OpenAI's S-1 filing limits its ability to discuss financial projections, leaving the future of publisher monetization uncertain.
A investigation by Online Risk Labs, a Czech research group, revealed that Temu, the Chinese e-commerce platform, spent approximately €830 million ($962 million) on partnership ads on Instagram and Facebook over a 16-month period, largely through fake creator accounts. Of the top 100 influencer partners, 73 were likely not genuine, with many based in Russia and China. After Fortune reported the findings, Temu shut down most of the network within days, halving the volume of such ads. The practice may violate EU and UK rules on misleading advertising and AI content labeling. Meta also faces pressure for running the ads. The European Commission is already examining Temu under the Digital Services Act.
A investigation by Czech research group Online Risk Labs revealed that Chinese e-commerce platform Temu spent approximately €830 million ($962 million) on Instagram and Facebook partnership ads, with a significant portion running through suspected fake creator accounts. Of the top 100 creator accounts, 73 were suspected to be fake, with 28 based in Russia and 19 in China. The network comprised over 12,000 accounts, generating 1.4 million campaigns and 17 billion impressions. After Fortune reported the findings, Temu quickly halted most of these ads, with 54 of the top 100 accounts ceasing partnership promotions. The practice may violate EU and UK rules against misleading advertising and AI content labeling requirements. Meta also faces pressure for running and profiting from these ads.
Scope3 has rebranded as Apostra, pivoting from its original carbon emissions calculator mission to focus on enabling agent-to-agent ad buying and selling. The company, led by adtech veteran Brian O'Kelley, has been building agentic advertising infrastructure since early 2025, including the Ad Context Protocol (AdCP) open standard and a platform that allows AI agents to negotiate and execute media buys. Apostra has already managed $1.2 million in media spend over the last three months, with clients in the U.S., U.K., France, Brazil, the Netherlands, and South Africa. The company faces competition from the IAB Tech Lab's AAMP 3.0 standard, which also aims to standardize agentic media buying. O'Kelley acknowledges the shift away from sustainability but argues AI is the biggest growth area. The article questions whether the industry needs such a neutral layer or if open standards suffice.
Magnite, the largest independent sell-side advertising company, has been selected as the primary video ad server and programmatic technology provider for HP TV+, HP's free ad-supported streaming TV (FAST) environment for personal PCs. This partnership enables HP TV+ to connect advertisers with active PC audiences across various content categories. Through Magnite's omnichannel suite and ClearLine Curation, HP Media Network can offer consent-based audience intelligence for programmatic activation, with access to nearly 100 off-the-shelf audience segments and over 1,200 PC apps. The integration aims to streamline advertising access to HP TV+'s banner and video inventory, supporting the growth of HP's streaming advertising business.
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