Observed Signal · Aug 28, 2026 · Agency Launch · Source: Meedia · Impact: 3/5 · Sentiment: Neutral
Agency Consolidation Market: Omnicom Combines Hearts & Science and Mediahub
Omnicom Media has merged its Hearts & Science and Mediahub agencies into a new global network called Hearts United. The agency will launch across 40 markets with an estimated billing volume of about $9.1 billion. Leadership appointments include Florian Adamski (Omnicom Media CEO) framing the move around client growth, Ross Jenkins leading EMEA, and Dominik Scholta heading the German business. Omnicom presented the consolidation as a growth and AI-integration play, while observers frame it as further consolidation following Omnicom’s takeover of Interpublic. Reported historic billing growth for the two agencies and new-business wins underpin the rollout.
Major holding-company consolidation creates a large global agency network (reported $9.1B billing), impacts client-agency structures and signals further consolidation in the agency market after Omnicom’s acquisition of Interpublic.
Wichtigste Kernpunkte & Evidenz
- Omnicom Media merged Hearts & Science and Mediahub into a new global agency network called Hearts United.
- Hearts United launches in 40 markets with a reported billing volume of about $9.1 billion.
- Leadership: Florian Adamski (Omnicom Media CEO) announced the move; Ross Jenkins will lead EMEA; Dominik Scholta will lead the German Hearts United business.
- Between 2021 and 2025 Hearts & Science increased billing by 50% and Mediahub by 33%, according to Omnicom.
- COMvergence ranking and Marketing-Interactive figures cite Hearts United’s new-business wins: $294M net in the US, $567M worldwide, and $242M in EMEA.
Verknüpfte Unternehmen
12 verknüpfte UnternehmenHearts & Science
Eine führende Mediaagentur für die integrierte Planung, den Einkauf und die Erfolgsmessung kanalübergreifender Kampagnen.
“Hearts United is intended to combine the strengths of Hearts & Science and Mediahub, with Hearts & Science known in particular for data-driv...”
UM
UM ist ein global agierendes Mediaagentur-Netzwerk, das datengestützte Mediaplanung, programmatischen Einkauf und strategische Marktintelligenz für globale Enterprise-Marken orchestriert.
“Alongside OMD, PHD and Hearts & Science, the Omnicom group now also includes UM, Initiative and Mediahub....”
PHD
Globale Mediaagentur für strategische Mediaplanung, Mediaeinkauf, Analytics und Commerce-Strategien.
“Alongside OMD, PHD and Hearts & Science, the Omnicom group now also includes UM, Initiative and Mediahub....”
Omnicom
Globale Werbeholding mit integrierten Kompetenzen in den Bereichen Media, Commerce, PR und Datenanalyse.
“After the roughly $13 billion acquisition of Interpublic, Omnicom (and Omnicom Media) has a significantly larger agency portfolio....”
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
“MEEDIA reported on the consolidation and previously described the fusion in July as an 'aftershock' of the Omnicom-IPG deal....”
Initiative
Mediaagentur für strategische Planung, Einkauf und performanceorientiertes Markenwachstum.
“Alongside OMD, PHD and Hearts & Science, the Omnicom group now also includes UM, Initiative and Mediahub....”
Interpublic Group (IPG)
Agency holding company combining media, creative, data and marketing platforms.
MediaSense
Unabhängige Beratung für Marketingorganisation, Governance und Effektivität.
“Mediasense strategy chief Ryan Kangisser commented that he expects further changes on the way....”
OMD
Globales Media-Agenturnetzwerk für kanalübergreifende Mediaplanung, programmatischen Mediaeinkauf und datengestützte Kampagnenstrategien.
“Alongside OMD, PHD and Hearts & Science, the Omnicom group now also includes UM, Initiative and Mediahub....”
Acxiom
Enterprise-Infrastruktur für Identity Resolution, Customer Data Management und datengestützte Audience-Aktivierung im globalen Marketing.
Digiday
B2B-Fachmedium und Informationsplattform für Experten aus den Bereichen Medien, Marketing und Einzelhandel.
“Digiday described the step as part of a possible simplification of the agency offering....”
COMvergence
Globale Benchmarking- und Market-Intelligence-Plattform zur datengestützten Evaluierung von Media-Agenturen und Werbeinvestitionen.
“According to the real-time ranking by COMvergence, Hearts United is currently number one in new business in the USA and third worldwide and ...”
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