Hearts&Science smartTracking

Privacy-safe campaign attribution and affiliate tracking for advertisers.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Hearts & Science München GmbH
Entity type
COMPANY
Headquarters
Germany
Market role
Agency & Consultancy
Official website
nonstoppartner.net

What Hearts&Science smartTracking does

The business combines agency services with a proprietary measurement platform. Value is created by helping advertisers, publishers, affiliate networks and performance marketing teams attribute conversions accurately, reconcile partner-driven sales and maintain GDPR-conscious tracking. Revenue is generated through software access, implementation, custom deployment and ongoing managed operational support.

Category differentiation

This is not a general consumer app or a stand-alone affiliate network. It is a Germany-based agency-operated measurement and attribution offering tied to Hearts & Science and the wider Omnicom Media Group structure.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Hearts & Science München GmbH is a Germany-based Omnicom media agency entity that operates smartTracking, a campaign measurement and affiliate attribution service. The platform connects advertising contacts to downstream transactions through pseudonymous tracking IDs, enabling campaign performance measurement and affiliate settlement without relying on personally identifiable information. It supports hosted deployment and advertiser-specific domain deployment, positioning the product for privacy-restricted and cookieless environments.

Business model & monetisation

The company monetises smartTracking through SaaS and managed-service arrangements. Clients pay for hosted platform access or customer-domain deployments, with commercial value tied to attribution infrastructure, campaign measurement and affiliate billing workflows. Additional revenue comes from implementation, compliance setup, integration work and operational support delivered as a service.

smartTracking SaaS access
Software Subscription
Managed implementation and operational support
Service Fee
Custom domain deployment and compliance configuration
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

Hearts and Science München GmbH

IAB vendor record: 787

Cookies declared
Yes
Non-cookie access declared
No
Declared purpose IDs
1, 7
Declared special purpose IDs
1, 2

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Explore company relationships

Questions about Hearts&Science smartTracking

What is Hearts&Science smartTracking?

It is a privacy-safe campaign measurement and affiliate attribution service operated by Hearts & Science München GmbH.

Who uses Hearts&Science smartTracking?

Advertisers, affiliate networks, publishers, agencies and performance marketing teams use it to measure conversions and support partner settlement.

How does Hearts&Science smartTracking make money?

It generates revenue through SaaS access, custom deployments and managed implementation and support services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

13 publicly documented primary sources and citations linked across the market graph.

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