mediasense
Independent consultancy for marketing organisation, governance and effectiveness.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Media Sense Communications Limited
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 22 Berners Street, London, W1T 3LP
- Company size
- 201–500
- Market role
- Agency & Consultancy
- Official website
- media-sense.com
What mediasense does
The company operates a consulting-led business model focused on advising enterprise brands on how to structure, govern and improve their marketing operations. It creates value through specialist expertise in organisational design, partner and platform selection, media accountability and measurement effectiveness, then monetises that expertise through project-based consulting, audit work and retained advisory support.
Category differentiation
This company is not a DSP, SSP, media agency or martech software vendor. It is an independent advisory business focused on marketing organisation, governance, ecosystem strategy and effectiveness consulting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
mediasense is a UK-headquartered marketing advisory and consulting firm that works primarily with large brands and enterprise marketing organisations. Its core services span marketing organisation design, operating models, partner and platform strategy, governance and media accountability, and measurement and effectiveness advisory. The company positions itself as an independent adviser rather than a media owner, software vendor or buying platform. The business makes money through professional services delivered as bespoke consulting engagements, audits and longer-term advisory relationships. Its customers are senior marketing, procurement, finance, compliance and analytics stakeholders at enterprise organisations seeking to improve marketing efficiency, partner selection, governance and measurable performance outcomes.
Company news briefing
Briefing updated:
Under CEO Sam Tomlinson, MediaSense is navigating a busy second half of 2026, orchestrating major agency reviews like Coca-Cola's global pitch amidst a broader wave of consultancy-led activity. Following its strategic guidance at Cannes Lions on agentic AI and pitching processes, the consultancy is championing robust governance over technology. Specifically, Vice President of Strategy Jack Shearring has emphasised prioritising measurement infrastructure and data ownership over automated tools to drive successful marketing transformations.
Business model & monetisation
Revenue is generated through managed consulting services rather than software subscriptions. The pricing model is primarily project-based and retainer-based, with fees tied to the scope and complexity of work such as organisational transformation, partner and platform strategy, governance and audit programmes, and measurement advisory. Media auditing and accountability work likely supports premium professional-fee engagements with large enterprise clients.
- Marketing organisation and operating model consulting
- Service fee / project-based advisory
- Governance, audit and accountability programmes
- Service fee / project and retainer
- Measurement and effectiveness advisory
- Service fee / consulting engagement
- Partner and platform ecosystem strategy
- Service fee / advisory project
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ISBA and mediasense report establishes first capability baseline for UK digital retail media networks
Recorded impact score: 3.5/5
New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.
Mediasense's Jack Shearring: Governance Beats Gadgets in Marketing
Marketing Strategy · Recorded impact score: 2/5
Jack Shearring, vice president of strategy at Mediasense and Drum Awards Festival juror, emphasizes that governance, not technology, is the key to successful marketing transformation. He argues that many organizations have sophisticated tech but unclear data ownership and fragmented agency relationships. For 2026, he would invest in measurement infrastructure over flashy tools, noting that better inputs matter more than better tools in a world of platform automation. He advocates for managing brand and performance as complementary, and for a shift toward probabilistic, modelled, and judgement-driven measurement. Leadership, he says, will favor those who ask good questions and create clarity, not necessarily those with the most knowledge.
- Jack Shearring is vice president of strategy at Mediasense.
- Shearring is a juror at the 2026 Drum Awards Festival.
Mediasense, Consultancies Brace for Busy Second Half
Agency & Consultancy · Recorded impact score: 2/5
Digiday's Media Buying Briefing reports that consultancies that run agency review processes are preparing for increased activity in the second half of 2026 after a wave of account moves in H1. The article names consultancies — including Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity — as firms often hired to orchestrate prolonged media and creative partner reviews. It also notes that large advertiser activity (with Coca-Cola mentioned as potentially in play) could drive more review work. The briefing is part of Digiday+’s weekly Media Buying Briefing for industry subscribers and highlights the importance for agencies of knowing the main consultancy players if they want to be considered for pitches.
- Digiday published the Media Buying Briefing on 2026-07-13.
- Companies named as consultancies in the article: Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Associate Consultant (Media Analytics)(Junior) | Data, AI & Analytics | London, UK | |
| Senior Consultant(Senior) | Sales & Business Development | London, UK |
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Questions about mediasense
What is mediasense?
mediasense is a marketing advisory and consulting firm that helps enterprise brands improve organisation design, governance, partner strategy and measurement effectiveness.
Who uses mediasense?
Its clients are typically large brand-side marketing organisations, including CMOs, marketing operations leaders, procurement teams, finance stakeholders and analytics teams.
How does mediasense make money?
It generates revenue through professional consulting fees, usually via project-based engagements and retained advisory work rather than software subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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