Performance Media & AdTech Consultancies · Agency & Consultancy
mediasense
Independent consultancy for marketing organisation, governance and effectiveness.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Media Sense Communications Limited
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 22 Berners Street, London, W1T 3LP
- Company size
- 201–500
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- media-sense.com
What mediasense does
The company operates a consulting-led business model focused on advising enterprise brands on how to structure, govern and improve their marketing operations. It creates value through specialist expertise in organisational design, partner and platform selection, media accountability and measurement effectiveness, then monetises that expertise through project-based consulting, audit work and retained advisory support.
Category differentiation
This company is not a DSP, SSP, media agency or martech software vendor. It is an independent advisory business focused on marketing organisation, governance, ecosystem strategy and effectiveness consulting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
mediasense is a UK-headquartered marketing advisory and consulting firm that works primarily with large brands and enterprise marketing organisations. Its core services span marketing organisation design, operating models, partner and platform strategy, governance and media accountability, and measurement and effectiveness advisory. The company positions itself as an independent adviser rather than a media owner, software vendor or buying platform. The business makes money through professional services delivered as bespoke consulting engagements, audits and longer-term advisory relationships. Its customers are senior marketing, procurement, finance, compliance and analytics stakeholders at enterprise organisations seeking to improve marketing efficiency, partner selection, governance and measurable performance outcomes.
Company news briefing
Briefing updated:
Under leadership, MediaSense continues to navigate active consultancy-led agency reviews while advancing strategic advisory initiatives. Recent collaborative research with ISBA establishes the first capability baseline for UK digital retail media networks. Concurrently, a joint report with the WFA highlights an industry-wide shortage of strategic thinkers as AI automates routine tasks, reinforcing MediaSense's ongoing emphasis on robust measurement infrastructure, governance, and data ownership.
Business model & monetisation
Revenue is generated through managed consulting services rather than software subscriptions. The pricing model is primarily project-based and retainer-based, with fees tied to the scope and complexity of work such as organisational transformation, partner and platform strategy, governance and audit programmes, and measurement advisory. Media auditing and accountability work likely supports premium professional-fee engagements with large enterprise clients.
- Marketing organisation and operating model consulting
- Service fee / project-based advisory
- Governance, audit and accountability programmes
- Service fee / project and retainer
- Measurement and effectiveness advisory
- Service fee / consulting engagement
- Partner and platform ecosystem strategy
- Service fee / advisory project
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Global creative and digital transformation agency for enterprise brands.
Performance marketing agency with proprietary measurement technology.
US local media owner with digital marketing and adtech businesses.
Independent media advisory and benchmarking consultancy for large advertisers.
Boutique advisory firm for media, marketing and technology leaders.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ad Industry Lacks Strategic Thinkers, Misaligned Incentives Blamed
Talent & Workforce · Recorded impact score: 2/5
A report from the WFA and marketing advisory Mediasense reveals that strategic thinking is becoming increasingly crucial as AI automates routine tasks, yet the industry faces a shortage of such talent. The study, based on a survey of marketers, found that strategic thinking topped the list of talent shortages, cited by 72% of respondents. While the quality of marketing talent is generally rated positively, accessing the right skills is difficult. The report emphasizes that developing internal talent is key, but current incentive structures often discourage strategic development, favoring execution and efficiency over impact. Agencies are still evaluated on executional delivery, even as AI commodifies that layer. To close the capability gap, advertisers and agencies must adapt their incentive structures and take a long-term view on talent development.
- WFA and Mediasense published a report on the growing importance of strategic thinking in advertising amid AI adoption.
- 72% of marketers surveyed identified strategic thinking as one of their top three talent shortages.
ISBA and mediasense report establishes first capability baseline for UK digital retail media networks
Recorded impact score: 3.5/5
New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.
Mediasense's Jack Shearring: Governance Beats Gadgets in Marketing
Marketing Strategy · Recorded impact score: 2/5
Jack Shearring, vice president of strategy at Mediasense and Drum Awards Festival juror, emphasizes that governance, not technology, is the key to successful marketing transformation. He argues that many organizations have sophisticated tech but unclear data ownership and fragmented agency relationships. For 2026, he would invest in measurement infrastructure over flashy tools, noting that better inputs matter more than better tools in a world of platform automation. He advocates for managing brand and performance as complementary, and for a shift toward probabilistic, modelled, and judgement-driven measurement. Leadership, he says, will favor those who ask good questions and create clarity, not necessarily those with the most knowledge.
- Jack Shearring is vice president of strategy at Mediasense.
- Shearring is a juror at the 2026 Drum Awards Festival.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Associate Consultant (Media Analytics)(Associate) | Media Analytics | London, UK | |
| Senior Consultant(Senior) | Sales & Business Development | New York, US | |
| Senior Consultant, EMEA Creative Team (12 months FTC – maternity cover)(Senior) | EMEA Creative Team | London, UK | |
| Client Director(Director) | Customer Success & Client Operations | New York, US |
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Questions about mediasense
What is mediasense?
mediasense is a marketing advisory and consulting firm that helps enterprise brands improve organisation design, governance, partner strategy and measurement effectiveness.
Who uses mediasense?
Its clients are typically large brand-side marketing organisations, including CMOs, marketing operations leaders, procurement teams, finance stakeholders and analytics teams.
How does mediasense make money?
It generates revenue through professional consulting fees, usually via project-based engagements and retained advisory work rather than software subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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