Townsquare Media

Townsquare Media operates a hybrid media-and-software model. It owns audience reach through local radio stations, local websites, mobile apps, and national digital publishing brands, then monetises that attention via direct and programmatic advertising. In parallel, it sells subscription digital marketing software and managed services to SMBs through Townsquare Interactive, and uses Townsquare Ignite to execute multi-channel digital campaigns using a mix of owned inventory, first-party audience data, and third-party programmatic supply.

Townsquare Media is a US media company that operates a mix of local broadcast assets, digital publishing brands, digital advertising technology, and subscription-based marketing services for small and medium-sized businesses. Its business spans local radio stations and associated websites and apps, national entertainment and music publishing properties, Townsquare Ignite for cross-channel programmatic advertising, and Townsquare Interactive for recurring digital presence and marketing services.

The company makes money through a combination of advertising sales, managed digital campaign spend, and recurring subscription fees. Its paying customers are primarily local businesses, SMBs, agencies, and brand advertisers, while consumers engage with its radio stations, websites, and apps that generate audience attention and first-party data used to support monetisation.