Gray Media
US local broadcaster and cross-channel advertising media owner.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gray Media, Inc.
- Entity type
- COMPANY
- Founded
- 1946
- Headquarters
- 4370 Peachtree Road NE, Atlanta, GA 30319
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Ticker
- GTN
- Official website
- graymedia.com
What Gray Media does
Gray Media operates a scaled media ownership and monetisation model. It creates or aggregates audience attention through local broadcast stations, streaming news products, sports programming, and digital properties, then sells access to that audience to advertisers through direct sales, sponsorship packages, and omnichannel campaign solutions. The company also creates value by combining local market relationships, owned content, and digital activation capabilities, allowing brands to buy integrated campaigns across broadcast and digital channels from a single commercial organisation.
Category differentiation
Gray Media is a US broadcast and media owner, not a standalone advertising software vendor or a creative agency. It should also not be confused with similarly named agencies or with a single product brand inside its portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gray Media is a US media company focused on local broadcasting, digital advertising sales, streaming news, and content production. Its portfolio includes local television stations, sports and entertainment properties, digital media brands, and advertising sales units that package inventory across linear TV, streaming, web, mobile, audio, and sponsorship environments. It serves both audiences consuming news and sports content and paying customers such as local advertisers, national brands, agencies, distributors, and content partners. The company makes money primarily by monetising owned and affiliated media inventory through advertising and sponsorship sales, while also benefiting from retransmission-related economics and content distribution or licensing tied to news and sports programming. Its digital division extends the legacy broadcast model into omnichannel media buying and targeted campaign execution, giving advertisers a combined local TV and digital offer rather than a pure-play software product.
Company news briefing
Briefing updated:
Gray Media completed a $70 million senior secured notes offering to repurchase $50 million of Series A Preferred Stock and scheduled its Q2 2026 earnings release. Expanding its live sports programming, the broadcaster partnered to simulcast 15 free over-the-air Cleveland Cavaliers games for the 2026-27 season. Meanwhile, Gray's recent St. Louis ABC affiliation acquisition remains part of an ongoing FCC probe examining operational consolidation and network affiliation shifts across local television markets.
Business model & monetisation
Gray Media primarily monetises through advertising sales across owned broadcast stations, digital properties, streaming services, and content brands. Commercial mechanisms include direct local and national ad sales, sponsorship and brand integration packages, bundled linear-plus-digital campaigns, and programmatic or targeted digital advertising via Gray Digital Media. Additional revenue comes from retransmission fees and from content syndication, production, and licensing associated particularly with sports and news programming.
- Local and national advertising across broadcast stations
- Ad-supported inventory sales
- Digital omnichannel advertising via web, mobile, audio, and streaming
- Ad-supported inventory sales and managed campaign execution
- Sports sponsorships and brand integrations
- Service fee and sponsorship packaging
- Retransmission fees from distributors
- Carriage and distribution economics
- Content production, syndication, and licensing
- Licensing and production revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Ad Format
Competitors & alternatives
- Grupo Media Capital
Portuguese media group monetising TV, digital audiences and content production.
- Barstool Sports
Personality-led sports media publisher monetised through ads, sponsorships and merchandise.
- Cogeco
Canadian telecom and radio media operator with subscription-led revenues.
- FOX
US media owner spanning broadcast, streaming, publishing and ad sales.
- Townsquare Media
US local media owner with digital marketing and adtech businesses.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cavaliers to Air 15 Free Games on Local TV
CTV & Streaming · Recorded impact score: 3/5
The Cleveland Cavaliers announced that 15 regular-season games for the 2026-27 season will be available free over-the-air, simulcast on Gray Media stations and streamed on DAZN. This move extends the NBA's broader trend of moving local games to broadcast television following the decline of regional sports networks. Fans in the Cleveland market can watch on WOIO, WUAB, and Rock Entertainment Sports Network, with other markets also carrying the games. The free games will have pregame and postgame coverage. The team's full local streaming package is available via DAZN subscriptions, with plans ranging from $19.99 monthly to $139.99 for a season pass. The Cavaliers join other teams like the Hornets, Magic, and Suns in offering free over-the-air viewing options.
- Cleveland Cavaliers will air 15 regular-season games free over-the-air on Gray Media stations.
- Games will also be streamed free on the DAZN app, requiring a free DAZN account.
Gray Sets Date for Second Quarter Earnings Release and Earnings Conference Call
Recorded impact score: 4/5
Gray Media announced the date for its Q2 2026 earnings release and conference call on July 8, 2026.
Gray Media Completes Offering of $70 Million of Additional 7.250% Senior Secured First Lien Notes due 2033 and Repurchases $50 million of Series A Preferred Stock
Recorded impact score: 4/5
Gray Media announced the completion of an offering of $70 million in additional 7.250% Senior Secured First Lien Notes due 2033 and repurchased $50 million of Series A Preferred Stock.
Explore company relationships
Questions about Gray Media
What is Gray Media?
Gray Media is a US media company that owns and monetises local broadcast, digital, streaming, news, and sports media assets.
Who uses Gray Media?
Its direct paying customers are advertisers, brands, agencies, sponsors, distributors, and media partners, while viewers consume its news and entertainment content.
How does Gray Media make money?
It makes money mainly from advertising and sponsorship sales, supplemented by retransmission fees and content licensing or production revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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