Observed Signal · Sep 15, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
CTV & Streaming Market: Cavaliers to Air 15 Free Games on Local TV
The Cleveland Cavaliers announced that 15 regular-season games for the 2026-27 season will be available free over-the-air, simulcast on Gray Media stations and streamed on DAZN. This move extends the NBA's broader trend of moving local games to broadcast television following the decline of regional sports networks. Fans in the Cleveland market can watch on WOIO, WUAB, and Rock Entertainment Sports Network, with other markets also carrying the games. The free games will have pregame and postgame coverage. The team's full local streaming package is available via DAZN subscriptions, with plans ranging from $19.99 monthly to $139.99 for a season pass. The Cavaliers join other teams like the Hornets, Magic, and Suns in offering free over-the-air viewing options.
NBA team expands free over-the-air distribution, reflecting a significant shift in sports media distribution that impacts advertising reach and viewer access.
Key Takeaways & Evidence Grounding
- Cleveland Cavaliers will air 15 regular-season games free over-the-air on Gray Media stations.
- Games will also be streamed free on the DAZN app, requiring a free DAZN account.
- DAZN is the Cavaliers' streaming home, with season passes from $119.99 to $139.99.
- Other markets include Cincinnati, Lima, and Parkersburg on Gray stations and third-party broadcasters.
- The move follows a trend of NBA teams moving away from regional sports networks to free broadcast TV.
Connected Companies & Entities
2 Entities mappedDAZN
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
“Games will be simulcast on the DAZN app; DAZN is becoming the Cavaliers' streaming home....”
Gray Media
US local broadcaster and cross-channel advertising media owner.
“Gray Media stations will carry the games; Matt Moran, Senior Operating Officer for Gray Media, quoted....”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.