TEGNA

The company operates a local television broadcasting and digital media portfolio business model. It owns and operates local TV stations and multicast networks, providing news, entertainment and genre‑specific programming that attract consumer audiences. It then monetises this attention via advertising and via retransmission consent agreements with pay‑TV and streaming TV distributors. On top of the core media inventory, it runs connected‑TV/OTT advertising and integrated marketing services that aggregate streaming inventory and package cross‑platform campaigns with planning, execution and attribution. Value is created by aggregating and distributing content to local audiences at scale, packaging this audience reach into sellable inventory and services for advertisers and agencies, and by securing recurring carriage contracts with video distributors.

TEGNA Inc. is a large US broadcast and digital media company formed from the 2015 spin‑off of Gannett’s broadcasting assets. It owns local television stations, multicast television networks focused on specific genres, and associated digital properties, and operates connected‑TV and over‑the‑top advertising services. It is comparable to regional broadcast groups such as Gray Television and Nexstar Media Group and competes with other US broadcasters like Sinclair.

The company generates revenue primarily from advertising sold across its local TV stations, multicast networks and digital/CTV inventory, and from subscription‑like retransmission fees paid by cable, satellite and streaming TV distributors. It also sells managed advertising and marketing services through its connected‑TV platform and integrated marketing solutions arm, targeting local, regional and national advertisers and agencies that want audience reach and attribution in specific US markets.