Commercial Television Networks & SVOD · Publisher & Media Owner
Scripps
US broadcaster monetising national, local and streaming media inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- The E.W. Scripps Company
- Entity type
- COMPANY
- Founded
- 1878
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market cluster / sector
- Commercial Television Networks & SVOD
- Market role
- Publisher & Media Owner
- Ticker
- SSP
- Official website
- scripps.com
What Scripps does
Scripps owns and operates audience-facing media properties and monetises the resulting reach. It creates value by aggregating national and local audiences across free-to-air television, OTT and digital news, packaging those audiences into sellable advertising inventory, and supplementing ad revenue with carriage fees, sponsorships, rights partnerships and selected licensing. In sports, it also acts as a distribution and monetisation partner for leagues and teams by combining local station reach with national network distribution.
Category differentiation
This is the US public media and broadcasting company, not Scripps Health or Scripps Research. It is primarily a broadcaster and media owner rather than a pure adtech vendor or agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
The E.W. Scripps Company is a publicly listed US broadcast and media owner operating national television networks, local TV stations, digital news properties and sports distribution assets. Its portfolio includes Scripps Networks, local media stations, Scripps News, ION, Bounce, Grit, Laff, ION Mystery, Scripps Sports and the Scripps National Spelling Bee. The company reaches audiences through linear television, OTT and digital properties, with content spanning entertainment, news, sports and local journalism. Scripps primarily makes money by selling advertising inventory to national and local advertisers across its broadcast and streaming properties. It also generates revenue from carriage and distribution agreements, sponsorships, sports rights-related partnerships and licensing tied to major media properties. Its direct customers are advertisers, media buyers, agencies, sports leagues, teams, rights holders and distribution partners rather than end viewers.
Company news briefing
Briefing updated:
Scripps continues to face distribution and regulatory headwinds, including DirecTV petitioning the FCC to block its proposed reacquisition of 23 local stations over national household caps. To mitigate linear rationalisation and adapt to shifting viewer habits, Scripps has restructured local news operations, cutting 268 jobs while introducing artificial intelligence tools to automate production and accelerating a pivot toward 24/7 local streaming. Concurrently, the company has established a new regional leadership structure, secured a national U.S. television partnership with the PWHL for the 2026-27 season, and concluded a multi-year retransmission renewal with DIRECTV.
Business model & monetisation
Scripps primarily uses an ad-supported media model, selling commercial airtime and digital video inventory across national networks, local stations and streaming properties. Pricing is chiefly based on advertising commitments and campaign demand, with heightened contribution from political advertising in election cycles. Secondary monetisation comes from distribution and carriage fees, sponsorship packages, sports rights and media partnerships, and licensing or event-related revenue linked to branded properties such as the National Spelling Bee.
- National and local advertising sales
- Ad-supported media inventory sales across broadcast, digital and OTT
- Carriage and distribution fees
- Affiliate and retransmission-style distribution agreements
- Sports sponsorships and rights partnerships
- Commercial partnerships tied to sports distribution
- Event and property licensing
- Sponsorship and licensing around owned media properties such as the Spelling Bee
Products & capabilities
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Competitors & alternatives
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US broadcaster and media owner monetising audiences through ads and carriage.
US media owner selling local, national and streaming advertising.
US local broadcaster and media owner monetising audiences and distribution.
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Scripps taps Sean McGarvy to lead news strategy
Recorded impact score: 2/5
Scripps announced the appointment of Sean McGarvy to lead news strategy, dated Sept. 28, 2026.
Scripps announces new regional leadership structure for Local Media
Recorded impact score: 4/5
Scripps announces new regional leadership structure for Local Media (Sept. 9, 2026); PWHL and Scripps Sports announce national U.S. television partnership for 2026-27 season (Sept. 9, 2026); ESPN & ION to bring WTGL, the new women's team golf league from TMRW Sports and LPGA, to fans across the U.S. (Sept. 2, 2026); Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising (Aug. 27, 2026); Inaugural Scripps Sports Women's Basketball Showcase headed to Mortgage Matchup Center on December 16 (Aug. 14, 2026); Scripps' KRTV wins National Murrow Award for 'Excellence in Innovation' (Aug. 14, 2026); Scripps reports Q2 2026 financial results (Aug. 6, 2026); Scripps completes acquisition of WTVQ in Lexington (Aug. 1, 2026); Scripps unites television operations under Dean Littleton's leadership (July 22, 2026); Scripps to release second-quarter 2026 operating results on Aug. 6 (July 15, 2026); Scripps Sports and ION score U.S. media rights for the 2027 FIVB Women's Volleyball World Cup (July 14, 2026); Scripps reaches third major retransmission deal of 2026 with DIRECTV renewal (July 13, 2026).
Scripps Uses AI to Streamline Local Newsrooms
Publisher & Media Owner · Recorded impact score: 3/5
E.W. Scripps has integrated artificial intelligence as an assistive tool across its local television newsrooms to automate routine production tasks and free journalists to focus on original reporting. AI is used to convert broadcast scripts into web articles, scan and surface highlights from lengthy public documents, and flag potential accuracy or bias issues according to internal ethics rules. The company enforces human oversight: editors and news managers review all AI-assisted content, disclosures note AI involvement, and policies prohibit generative AI from writing stories or creating photorealistic images from scratch. Scripps operates an internal platform called the Engine Room, created AI-focused roles, and convenes an AI governance committee. Recent workforce reductions of several hundred positions and centralized digital production hubs have accelerated automation in production and technical roles while the company expands market-specific 24-hour streams and emphasizes transparency and editorial control.
- E.W. Scripps uses AI across local TV newsrooms to assist with routine tasks and production workflows.
- AI systems convert television broadcast scripts into written website stories, with editors reviewing and approving all content.
Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| Scripps Sports Partnership Lead, WSFL(Lead) | Sales & Business Development | Miami, SW 78th Ave, WSFL | |
| Sales Support Assistant - DR(Junior) | Sales & Business Development | New York, NY | |
| Lead Studio Engineer(Lead) | Engineering & Development | Atlanta, GA | |
| Sr. Analyst, Digital Partnerships(Senior) | Data, AI & Analytics | Home Office - Ohio | |
| Sr. Account Manager, SMB Growth & Direct Response(Senior) | Sales & Business Development | New York, NY |
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Questions about Scripps
What is Scripps?
Scripps is a US public media company that owns national television networks, local TV stations, streaming news assets and sports distribution operations.
Who uses Scripps?
Its paying customers are mainly national and local advertisers, agencies, media buyers, sports leagues, teams, rights holders and distribution partners.
How does Scripps make money?
It mainly earns revenue from advertising sales, with additional income from carriage agreements, sponsorships, sports partnerships and licensing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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