i-CABLE

i-CABLE operates as a publisher and broadcaster that monetises owned audience attention. It creates and distributes local news, finance and entertainment content across websites, mobile apps, linear TV channels and OTT services, then packages this inventory for advertisers. Value is created by combining local content production, multi-platform distribution and a direct sales capability that can offer cross-screen campaigns within Hong Kong.

i-CABLE is a Hong Kong-listed media company operating a portfolio of local news, free-to-air television and OTT video products. Based on the provided product data, its main assets include the i-CABLE news website and app, the HOY TV broadcast and streaming properties, and a direct advertising sales function spanning linear TV, digital and in-app inventory.

The business model has shifted away from subscription-led pay-TV towards ad-supported media. It makes money primarily by attracting Hong Kong audiences across news and entertainment surfaces, then selling that reach to advertisers and agencies through direct media sales. Its customer base therefore includes both consumers who watch or read content and, more importantly from a revenue perspective, brands and media buyers purchasing campaigns against its inventory.