TVB

TVB operates as a publisher and media owner with a hybrid broadcast-plus-digital distribution model. It creates or aggregates programming, distributes it through linear television, owned websites and OTT services, builds audience reach, and monetises that attention through advertising sales and paid subscriptions. Its digital platforms extend the life and geography of its content catalogue, while its broadcast assets continue to support large-scale one-to-many ad inventory.

TVB is a Hong Kong-based broadcast and digital media company operating linear television channels, streaming platforms and publisher websites. Its core business is producing, distributing and monetising entertainment and news content across broadcast and internet-delivered channels, including TVB Plus, myTV SUPER, TVB Anywhere, TVB.com and TVB News. It makes money through advertising sold against its television and digital inventory, alongside subscription revenue from OTT services.

The company serves both viewers and advertisers. Consumers use its broadcast and streaming services for Cantonese-language entertainment, news and catch-up viewing, while advertisers buy access to mass-market Hong Kong and diaspora audiences through video, display and television campaigns. The business model combines traditional one-to-many media economics with direct digital distribution and audience monetisation.