Grupo Globo

State of Streaming Adds Globoplay Profile

State of Streaming's publisher page aggregates recent articles and resources about streaming, CTV, advertising and AI, and includes a directory entry for Globoplay. The page lists multiple headlines covering topics such as Roku reaching 100M households, Netflix’s ad business on Amazon infrastructure, contextual targeting, brand safety, and industry pieces on YouTube, FreeWheel, Viant, TiVo Ads and others. The Globoplay directory card describes Globoplay as a streaming app owned by Grupo Globo, headquartered in Rio de Janeiro, Brazil, founded in 2015, offering telenovelas, originals, live TV and licensed international content with subscription and ad-supported options. The page provides links to State of Streaming resources (articles, podcast, directory) and notes there is currently "No coverage yet for Globoplay."

Harmonic Upgrades VOS360 to Cut Lag, Add Ad Tools

Harmonic announced a major update to its VOS360 SaaS platform focused on live sports streaming. The release claims sub-five-second latency via a geo-redundant architecture, and introduces interactive multiview, an AI-driven real-time highlight clipping tool, and new in-stream ad formats (“double-box” and “dynamic L-bar”) that can be triggered by in-game events. The update also adds forensic watermarking and geo-blocking to reduce piracy. Harmonic cites existing large-scale deployments, including work with Brazil’s Globoplay, and plans to demonstrate the solution at IBC2025. Gil Rudge, Harmonic’s senior vice president of solutions, framed the work as redefining fan experiences for next-gen live sports streaming.

Pixalate Reveals August 2025 Brazil Publisher Trust Rankings

Pixalate released the August 2025 Publisher Trust Index (PTI) for Brazil, part of a broader set of country-specific indices evaluating websites and mobile apps across Apple App Store and Google Play, plus connected TV apps. The PTI provides monthly rankings and quality metrics to bring transparency to the open programmatic advertising ecosystem. In addition to Brazil, Pixalate published PTIs for Canada, Japan, the United States, the United Kingdom, Germany, Spain, and the Netherlands. The Brazil PTI is based on 33 billion+ global open programmatic impressions from 17 million+ websites and mobile apps, plus connected TV apps on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV. Pixalate’s algorithms measure invalid traffic, MFA risk, brand safety, ad density, viewability, reach, and related quality factors. Brazil rankings reference domains such as uol.com.br, globo.com, and bbc.com and are part of a global index spanning 235+ countries across four regions.