Grupo Media Capital

The company operates a multi-asset media ownership model. It creates or acquires content, distributes it across linear TV, digital publishing and streaming properties, builds mass and niche audiences, and sells advertising inventory against that attention through a central commercial unit. It extends this model through original content production and international licensing via its studio arm, and enhances digital monetisation through first-party identity and audience capabilities linked to Nónio.

Grupo Media Capital is a Portuguese media group that owns and operates broadcast television channels, digital publishing properties, a video streaming platform, a content production studio and an advertising sales division. Its core assets include TVI, CNN Portugal, TVI Player, IOL, Mais Futebol, Plural Entertainment and participation in the Nónio identity ecosystem. The group aggregates consumer audiences through free-to-air television, digital news and on-demand video, then monetises that reach primarily through advertising sales.

Beyond audience monetisation, the company also generates revenue from content production and licensing through Plural Entertainment and from data-enabled advertising capabilities linked to cross-publisher identity infrastructure. Its paying customers are mainly advertisers, media agencies, broadcasters, streaming platforms and content distribution partners, while end-users are Portuguese viewers and readers consuming the group’s media products.