Medialivre

Medialivre operates a portfolio media model. It creates or controls editorial brands and broadcast channels, attracts mass and niche audiences, and converts that attention into advertising revenue through direct media sales, branded content and packaged cross-channel campaigns. It also extends monetisation through classifieds and recruitment listings that benefit from the traffic generated by its media brands.

Medialivre is a Portuguese media group that owns and operates a portfolio of national newspapers, magazines, digital publisher properties and television channels, including Correio da Manhã, Record, Jornal de Negócios, CMTV and NOW. It monetises audience attention primarily through advertising sold across print, digital and linear TV inventory, while also operating adjacent classifieds and recruitment platforms.

The group serves two main customer sets: consumer audiences who read, watch or use its media properties, and advertisers or agencies who buy access to those audiences through its commercial arm, MediaLivre Boost Solutions. Its revenue model is therefore centred on audience aggregation, editorial content production and cross-platform inventory monetisation within Portugal.