IMPRESA

Impresa operates a diversified media and services business. It creates and aggregates audiovisual and editorial content for mass audiences via free-to-air television channels, a 24-hour news channel, a streaming platform, and a weekly newspaper with digital extensions. Audience reach is then monetised through the sale of advertising inventory across television, digital and print channels. In parallel, it sells content rights and distribution into third-party platforms and international operators.

The group complements consumer-facing media with B2B activities. Its technical and production subsidiaries provide broadcast transmission, multimedia production, systems and geospatial information services both internally and to external clients, generating fee-based revenue. This combination of advertising, paid circulation and subscriptions, content licensing, and B2B services underpins overall group revenue and spreads risk across television, publishing, streaming and services units.

Impresa is a Portuguese private media group that owns national television channels, a streaming platform, and publishing assets. Its portfolio includes a generalist TV broadcaster, a 24-hour news channel, a weekly reference newspaper, a streaming service, and in-house technical and multimedia service units.

The group generates revenue mainly from television advertising, print and digital newspaper sales and subscriptions, freemium streaming (ad-supported free tier plus paid premium tier), content sales and licensing, and B2B technical and production services. Its customers are viewers and readers in Portugal and Portuguese-speaking markets, advertisers buying airtime and media inventory, and organisations procuring technical broadcast, geospatial and multimedia services.