Cox Media Group

The company owns and operates local media assets that attract regional audiences through news and entertainment programming, then monetises that attention via advertising sales. It creates value through a two-sided model: consumer-facing broadcast and digital content properties generate reach, while the B2B sales arm packages that reach into TV, radio, and digital campaigns for advertisers and agencies. Its managed-service offer adds planning, targeting, execution, and measurement on top of owned inventory, increasing wallet share from local and regional advertisers.

Cox Media Group is a privately held US local media company operating broadcast television stations, radio stations, related digital news properties, and an advertising sales division. Its portfolio serves local consumer audiences with news, weather, traffic, talk, music, and other regional content, while selling advertising inventory to local, regional, and national advertisers. The company also packages cross-channel campaigns through CMG Local Solutions, combining TV, radio, digital inventory, audience targeting, and campaign measurement.

The business model is centred on monetising owned media reach and local market presence. Revenue comes primarily from selling advertising across broadcast and digital properties, with additional value created through bundled managed advertising services, targeted display, and analytics-led campaign execution for businesses and agencies. The company competes with other US local broadcast groups rather than with national streaming platforms or open-web adtech vendors.