Cox Media Group
Cox Media Group is a uS local broadcaster and advertising sales operator.
Analyst Perspective
Cox Media Group is a privately held US local media company operating broadcast television stations, radio stations, related digital news properties, and an advertising sales division. Its portfolio serves local consumer audiences with news, weather, traffic, talk, music, and other regional content, while selling advertising inventory to local, regional, and national advertisers. The company also packages cross-channel campaigns through CMG Local Solutions, combining TV, radio, digital inventory, audience targeting, and campaign measurement. The business model is centred on monetising owned media reach and local market presence. Revenue comes primarily from selling advertising across broadcast and digital properties, with additional value created through bundled managed advertising services, targeted display, and analytics-led campaign execution for businesses and agencies. The company competes with other US local broadcast groups rather than with national streaming platforms or open-web adtech vendors.
Analyst Signal Briefing
Updated: 31 Jul 2026Cox Media Group (CMG) has formalised a settlement with the FTC, agreeing to pay approximately $930,000 following allegations of deceptive marketing regarding its AI-powered ‘Active Listening’ technology. Amidst parent Apollo Global Management’s broader $1.5 billion push into operational digitisation and enterprise AI, CMG continues to scale its core broadcast footprint, expanding its television portfolio to 17 brands across nine markets. This operational growth is supported by leadership transitions, including the appointment of Jules Riley to oversee programming for the group’s Atlanta radio stations.
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Key insights about Cox Media Group
Category Differentiation
This is a US local broadcast media owner and advertising sales operator, not a standalone DSP, SSP, or national social media platform. It should also not be confused with Cox Enterprises, its former controlling parent and continuing minority shareholder.
Cox Media Group: About
The company owns and operates local media assets that attract regional audiences through news and entertainment programming, then monetises that attention via advertising sales. It creates value through a two-sided model: consumer-facing broadcast and digital content properties generate reach, while the B2B sales arm packages that reach into TV, radio, and digital campaigns for advertisers and agencies. Its managed-service offer adds planning, targeting, execution, and measurement on top of owned inventory, increasing wallet share from local and regional advertisers.
How Cox Media Group Works & Monetises
Business model analysis and core revenue streams
Cox Media Group monetises mainly through direct advertising sales across broadcast television, radio, and digital properties, using spot sales, display and video advertising, and bundled cross-channel campaign packages. It also generates revenue from managed advertising services that combine media spend, audience targeting, campaign planning, and analytics, with pricing likely structured around campaign budgets, service fees, and media inventory packages rather than pure software subscriptions.
Revenue Channels
Side-by-Side Comparisons
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Cox Media Group: Key Competitors & Alternatives
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US local broadcaster and cross-channel advertising media owner.
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US broadcaster and media owner monetising audiences through ads and carriage.
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US media owner selling local, national and streaming advertising.
Recent Signals (Cox Media Group)
Universal Ads Adds Audience and Mobile Measurement Partners
Universal Ads announced two new partner categories in its Business Partners Program: Audience Partners and Mobile Measurement Partners. Inaugural Audience partners include Klaviyo, LiveRamp, and TransUnion; Mobile Measurement Partners integrated directly are Adjust, AppsFlyer, Branch, Kochava, and Singular. The additions let advertisers bring first- and third-party customer segments and established mobile attribution workflows into Universal Ads’ self-serve premium TV buying platform, aligning TV campaigns with existing digital measurement and activation processes. Universal Ads said the changes aim to make television advertising feel as familiar and integrated as other digital channels, and highlighted a broad roster of publisher partners including NBCUniversal, Roku, Paramount, Warner Bros. Discovery and others.
Read original sourceCox Media Group expands television brand portfolio from 15 to 17
Cox Media Group now delivers 17 high-quality, market-leading television brands in 9 markets, up from 15 previously.
Read original sourceJules Riley Named CMG Atlanta Radio’s Director of Operations and Programming
Jules Riley Named CMG Atlanta Radio’s Director of Operations and Programming
Read original sourceCox Media Group: Frequently Asked Questions
What is Cox Media Group?
Cox Media Group is a US local media company that operates television stations, radio stations, digital news properties, and an advertising sales division.
Who uses Cox Media Group?
Advertisers and media agencies use its sales and campaign services, while local audiences consume its TV, radio, and digital news content.
How does Cox Media Group make money?
It mainly makes money by selling advertising across its TV, radio, and digital inventory, plus managed cross-channel campaign services.
Company Facts
- Founded
- 2008
- Headquarters
- United States
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Link
- coxmediagroup.com