Cumulus Media

Cumulus Media is a US audio media company that owns and operates a large portfolio of local radio stations, runs the Westwood One national audio network, publishes podcasts, and sells advertising across broadcast, podcast, digital audio, display, video, and social channels. Its business spans both media ownership and advertising services: it monetises listener attention through local and national ad sales while also offering managed campaign planning, execution, and analytics for brands and agencies. The company’s customers are primarily advertisers, media agencies, and brand marketers buying access to US audio audiences at local or national scale. Consumer-facing radio and podcast products help create the audience and inventory, but the paying customer is generally the advertiser. Financially, the company is operating while undergoing a significant debt restructuring, which is strategically important because capital structure remains a central factor alongside audience reach and sales capability.