REGIOCAST
German audio group spanning radio brands, advertising sales and services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- REGIOCAST GmbH & Co. KG
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- Wittland 3, 24109 Kiel, Germany
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- regiocast.de
What REGIOCAST does
REGIOCAST operates a hybrid media-and-services model. On one side, it owns or controls audio audiences through radio stations, streaming brands and podcasts, then monetises that inventory via advertising sales, sponsorships and branded integrations. On the other side, it provides B2B services to broadcasters, audio brands and advertisers, including news syndication, editorial support, campaign production and project management. This creates value by combining audience reach, content production and sales infrastructure within one audio-focused operating platform.
Category differentiation
REGIOCAST is a German audio media operator and sales organisation, not a standalone adtech software vendor or a pure radio station brand. It should be distinguished from RMS and other audio sales houses because it also owns and operates audio media brands and service units.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
REGIOCAST is a German audio media company operating a portfolio of radio stations, digital audio brands, streaming channels and podcasts. It functions both as a publisher and media owner for consumer-facing audio properties and as a commercial audio sales house through AUDIO HOUSE. The company monetises audience reach by selling radio advertising, online audio campaigns, podcast sponsorships and branded content to advertisers and agencies. Beyond owned media monetisation, REGIOCAST also generates B2B revenue from managed services for broadcasters and audio brands, including news production, editorial support, on-air communication, campaign production and operational services. The company therefore sits across both media ownership and audio services, serving listeners on the consumer side while selling inventory and support services to advertisers, agencies and partner broadcasters.
Business model & monetisation
REGIOCAST primarily earns revenue from advertising sales across owned and represented audio inventory, including radio spots, online audio ads, podcast sponsorships and bespoke branded content packages. Pricing is likely campaign-based, using negotiated media deals and standard advertising rate structures. A secondary revenue stream comes from service contracts and retainers for news production, editorial support, broadcast operations and audio campaign production. The overall monetisation model is therefore a mix of ad-supported media monetisation and service fee income.
- Radio and digital audio advertising sales
- Ad-supported inventory sales
- Podcast advertising and sponsorships
- Campaign-based media sales
- Branded content and audio production
- Service fee / project-based
- News syndication and broadcaster support services
- Service fee / retainer
- Technology investment participation exposure
- Equity / strategic participation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Bauer Media Audio Ireland
Irish radio and digital audio portfolio monetised through advertising sales.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Praktikum bei RADIO PSR(Intern) | Marketing und Kommunikation | Leipzig | |
| Audio Sales Manager für Audio & Radio(Mid-Level) | Vertrieb und Verkauf | Kassel | |
| Praktikum bei R.SH - Redaktion(Intern) | Marketing und Kommunikation | Kiel | |
| RADIO BOB! Promoter(Student) | Marketing und Kommunikation | Multi-Location (2 Locations) | |
| Praktikum in der Redaktion(Intern) | Marketing und Kommunikation | Kassel |
Explore company relationships
Questions about REGIOCAST
What is REGIOCAST?
REGIOCAST is a German audio media company operating radio brands, digital audio properties, advertising sales and broadcaster support services.
Who uses REGIOCAST?
Advertisers, media agencies, radio stations and audio brands use REGIOCAST for audio advertising, news services and operational support.
How does REGIOCAST make money?
It makes money mainly from selling radio, streaming and podcast advertising, plus service fees for production, news and broadcaster support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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