Ebiquity

Ebiquity operates a consulting‑plus‑products model in the advertising and media analytics space. The core of the business is professional services: media audits, marketing effectiveness analysis, and advisory work sold as projects or retainers to large advertisers. Around this, the company is building productised digital media solutions that standardise and scale its intellectual property, such as media intelligence, responsible media ESG reporting, AI‑readable governance curricula, and digital paid media performance platforms. These solutions create value by helping advertisers understand where and how their media budgets are spent, evaluate performance, manage risk and compliance (including ESG and brand safety dimensions), and make more effective, accountable media investment decisions. Over time, the firm is shifting mix towards higher‑margin, recurring, technology‑enabled services, while still anchored in expert consulting and analytics.

Ebiquity is a UK‑based media measurement and intelligence consultancy that serves large advertisers and other media‑intensive organisations. It provides media performance auditing, marketing effectiveness measurement, and digital media solutions, and has expanded into media intelligence and responsible media/ESG reporting. The company has also acquired and integrated a media intelligence terminal product and operates in a market where it competes with firms such as Nielsen, Accenture and Mediapath.

Ebiquity generates revenue primarily from consulting and advisory engagements, media audits and analytics projects, and higher‑margin digital media solutions. It is developing productised offerings including a media intelligence terminal, responsible media investment reporting, an AI‑oriented governance curriculum for advertising, and a digital paid media measurement platform. Its customers are brand advertisers and media leaders within enterprises who need independent media measurement, governance and decision support tools rather than media buying services themselves.