Ebiquity

Ebiquity operates a B2B advisory and analytics model focused on enterprise advertisers. It delivers consulting-led services across marketing transformation, media governance, contract compliance, benchmarking and effectiveness measurement. Value is created by combining specialist media expertise, independent oversight and proprietary benchmarking datasets to help clients reduce waste, improve accountability and allocate media budgets more effectively. The model blends one-off strategic projects with ongoing managed governance and monitoring engagements, creating a mix of consulting and recurring service revenue.

Ebiquity is a UK-based public company that provides independent media and marketing advisory services to advertiser organisations. Its core offer centres on helping brands redesign marketing operating models, govern agency and media spend, benchmark pricing and quality, and improve marketing effectiveness through analysis and consulting. The company positions its independence from media buying as a key differentiator, serving senior marketing, procurement and finance stakeholders rather than acting as an agency trading desk.

The business makes money primarily through project fees and recurring managed-service retainers for consulting, auditing, benchmarking and governance work. It also derives value from proprietary media spend datasets and intelligence assets, including subscription-style information products such as Transmit. Recent acquisitions in Canada, the USA and digital monitoring have expanded its advisory footprint and data capabilities for global advertiser clients.