Observed Signal · Sep 8, 2026 · Market Signal · Source: mediasense · Impact: 3.5/5
ISBA and mediasense report establishes first capability baseline for UK digital retail media networks
New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.
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ISBA and mediasense report establishes first capability baseline for UK digital retail media networks
ISBA and mediasense have published a report establishing the first capability baseline for UK digital retail media networks, providing a new benchmark for the industry.
In-Store Retail Media Measurement Proposals Open for Public Comment
As Retail Media continues to grow, consistent and transparent measurement is increasingly important for building confidence across retailers, brands, agencies...
Getting Fired, Risk and Ambition at Changemakers
The Marketing Society's Changemakers conference explored career resilience, ambition, and failure. Speakers included Laura Brown, former InStyle EIC, who discussed her layoff and the importance of personal equity separate from job titles. Sofia Hernandez, ex-TikTok executive, talked about leaving a high-powered role for health reasons and the evaporation of corporate status. Wendy Kula, now CMO of Saucony, took a year off after Nike restructure to combat burnout. Maryam Banikarim, former Hyatt CMO, stepped away at 50 to prioritize family. Sam Tomlinson, CEO of MediaSense, advocated for a 'learn fast' culture and criticized corporate risk elimination over risk management. The event focused on defining success beyond big titles and embracing failure as a growth path.
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