AKQA
Global creative and digital transformation agency for enterprise brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- akqa.com
What AKQA does
AKQA runs a services-led model built around consulting, creative, design, engineering and production delivery for large organisations. It creates value by combining strategic advisory work with execution capabilities, allowing clients to consolidate brand, product and experience programmes within one agency partner. Revenue is generated from enterprise engagements that range from discrete campaign and product builds to longer-term retained relationships and transformation programmes.
Category differentiation
AKQA is a services-led creative and digital transformation agency, not a standalone SaaS platform or media buying technology vendor. It operates under the AKQA brand within WPP rather than as an independent public company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AKQA is a global digital agency and consultancy that provides strategy, design, creative technology, product development and production services for enterprise brands. The company sells managed services rather than software, operating as an embedded transformation and brand experience partner for marketing, product and innovation teams. Its service model spans digital product design, omnichannel customer experience, brand storytelling and campaign execution. AKQA generates revenue through bespoke project fees, retainers and multi-year transformation engagements. It serves large enterprise clients that need integrated creative and technical delivery at international scale. The business operates as part of WPP, which provides parent-level backing, broader client access and cross-network commercial opportunities.
Company news briefing
Briefing updated:
AKQA has secured notable campaign mandates, partnering with HubSpot on a new global initiative titled 'HubSpot gives high performers the edge'. Additionally, the agency collaborated with Google to develop the social-first 'Garden Theory' campaign for the Pixel 11 Pro featuring Jamal Musiala, and worked alongside Google Gemini and Vodafone Germany on the 'Partners in Time' advertising initiative.
Business model & monetisation
AKQA monetises through enterprise service contracts, including project-based fees, retained agency relationships and multi-year transformation programmes. Commercial structures are bespoke and scope-based, with billing tied to strategy, design, engineering, production and delivery teams. Its revenue model is service fee driven rather than software subscription or media arbitrage.
- Transformation consulting and experience strategy
- Service Fee
- Digital product design and development
- Service Fee
- Creative and brand campaign work
- Service Fee
- Production and studio execution
- Service Fee
- Long-term retained client engagements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AKQA Creates Google Pixel Garden Theory Campaign with Musiala
Advertising Campaign · Recorded impact score: 2/5
Google has launched a new social-first campaign titled 'Garden Theory' for its Pixel 11 Pro smartphone, featuring Bayern Munich's Jamal Musiala. The campaign was created by digital agency group AKQA and showcases the phone's AI assistant Gemini and the 'HiLight' LED feature, which alerts users to important calls. The conceptual theme suggests that, like a garden, the phone provides a serene environment allowing users to focus amid digital noise. The campaign will run on Instagram, TikTok, YouTube, and other digital platforms like Highsnobiety. It was produced by the production company Zero, directed by Rogelio González, with set design by Nina Oswald and floral artist Valentina Teinitzer De Pasquale. The campaign highlights how the Pixel 11 Pro helps users concentrate on what matters, aligning with Google's messaging that the device is designed to help users stay present.
- Google launched a product campaign for the Pixel 11 Pro called 'Garden Theory'.
- The campaign features footballer Jamal Musiala from FC Bayern Munich.
HubSpot gives high performers the edge in new global campaign with AKQA
Recorded impact score: 3.5/5
AKQA has launched a new global campaign with HubSpot, titled 'HubSpot gives high performers the edge', marking a new client partnership and campaign launch.
AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign
Creative & Production Services · Recorded impact score: 2/5
AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.
- AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
- The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
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Questions about AKQA
What is AKQA?
AKQA is a global creative and digital transformation agency that combines strategy, design, technology and production for enterprise brands.
Who uses AKQA?
Large enterprise brands, marketing leaders, product teams and innovation organisations use AKQA for digital products, customer experiences and brand work.
How does AKQA make money?
AKQA makes money through bespoke enterprise service fees, including project work, retainers and multi-year transformation engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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