Tinuiti

Tinuiti operates as a full-service performance marketing and media agency serving brands that want outsourced expertise across paid media, commerce, lifecycle marketing, influencer, affiliate, creative and CRO. It creates value by combining channel execution services with proprietary measurement technology, allowing clients to centralise planning, activation and performance analysis within one partner. Growth has been supported by acquisitions that extend channel depth and strengthen its full-funnel service stack.

Tinuiti is a US-based digital marketing agency that provides managed media, performance marketing, commerce media, paid social, search, affiliate, influencer, email/SMS, creative and conversion optimisation services for brands and advertisers. Its operating model is primarily service-led, with campaign planning, execution and optimisation delivered across major digital channels.

The company also owns Bliss Point, a proprietary measurement and optimisation platform used to unify cross-channel performance data, media mix modelling and incrementality analysis. Tinuiti therefore makes money mainly from agency fees tied to client media programmes, with its software capability serving as a differentiating layer that supports strategy, measurement and retention rather than operating as a clearly standalone software business.