JAKALA

JAKALA operates an integrated professional services model spanning strategy, technology implementation and marketing execution. It creates value by combining advisory work, data and AI-enabled transformation, MarTech and AdTech integration, media planning and activation, CRM operations and creative production into multi-service client engagements. Acquisitions have been used to add geographic coverage and broaden delivery capabilities, supporting cross-sell across consulting, technology and media services.

JAKALA is an Italian consulting and marketing services group that combines management consulting, data and cloud implementation, media activation, CRM operations, creative production and AdTech-related delivery for enterprise clients. Its offer is built around helping organisations define growth strategy, implement data and marketing technology stacks, and execute campaigns and customer engagement programmes.

The company primarily makes money from consulting fees, managed services, transformation projects and ongoing retainers rather than from a standalone SaaS product. Its customers are mainly large enterprises, brands, marketing teams, IT and data functions, and public sector organisations through JAKALA Civitas. Financial evidence also shows a buy-and-build strategy backed by Ardian, with acquisitions used to extend geographic reach and specialist capabilities.