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Lead DevelopmentFACT · 4/5•6 Aug '26•Via Meedia

Top Advertisers on Google and YouTube in Germany

MEEDIA published an exclusive analysis (Aug 6, 2026) based on data from Zircon Tree using the Google Ads Transparency Center API that quantifies advertiser activity on Google services in Germany for 2025. Zircon Tree found 534,411 distinct advertisers ran 14 million active ads in Germany in 2025, generating about 2,047 trillion impressions. Channel-level breakdowns include 886 billion impressions in Google Search, 606 billion in the Google Display Network/others and 450 billion on YouTube. The largest advertisers by impressions were Amazon (65.16 billion) and Temu/Elementary (56.09 billion); Temu showed dramatic year‑over‑year growth across channels. Zircon Tree applied the upper bound of Google’s published impression ranges when aggregating totals and notes this likely slightly overstates absolute counts but is consistent across advertisers.

•Industry association Die Mediaagenturen projects Google will generate more than €8 billion net ad revenue in Germany in 2026.
•Zircon Tree found 534,411 distinct companies advertised on Google services in Germany in 2025 (a 75% increase vs. 2024), running 14 million ads that together produced ~2,047 trillion impressions.
•Impression breakdown in Germany for 2025: Google Search 886 billion (+33%), Display & others 606 billion (+110%), YouTube 450 billion (+199%), Google Maps 47.8 billion (+54%), Google Play 41.9 billion (+142%), Google Shopping 15.4 billion (+3%).

Entities:Google YouTube Amazon Temu CHECK24 eBay Otto Group DOUGLAS Group idealo Adobe OBI HORNBACH Holding L'Oréal Henkel TikTok congstar Enpal MEEDIA Datareporter Cloudflare WordPress Datadog Meta LinkedIn P&G

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