COMPANYDDOG

Datadog

Datadog is a cloud observability software for infrastructure, applications, logs, and telemetry.

Datadog operates in the B2B SaaS Provider segment.

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Distinction

Datadog is a B2B observability and monitoring software vendor, not a consumer data broker or advertising technology platform. It competes with infrastructure and application monitoring vendors rather than media, martech, or analytics agencies.

Founded
2010
Headquarters
620 Eighth Avenue, 45th Floor, New York, New York 10018
Core Segment
B2B SaaS Provider
Company Size
>5,000
Official Links
Website
Verified
2026-04-22

Datadog: About

Datadog operates a B2B SaaS platform that centralises observability data from customer environments into a unified interface for monitoring, alerting, analytics, and troubleshooting. It creates value by reducing operational blind spots across modern software stacks and then expands account value through modular product adoption across infrastructure monitoring, APM, log management, network monitoring, observability pipelines, security, and adjacent analytics capabilities.

Products & Services in Categories

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Datadog: Market Position

Datadog is a US-listed B2B software company providing a cloud-based observability and monitoring platform for infrastructure, applications, logs, networks, and related telemetry. Its products are used by DevOps, SRE, engineering, IT operations, platform, and security teams to monitor distributed systems, troubleshoot incidents, and improve performance across cloud, hybrid, and on-premise environments.

The company primarily makes money through SaaS subscriptions combined with usage-based charges tied to monitored hosts, resources, log volumes, telemetry ingestion, and data processing. Its customer base is business users rather than consumers, ranging from cloud-native software teams to larger enterprises running complex multi-environment infrastructure. Recent acquisitions indicate expansion beyond core observability into AI observability, experimentation, and product analytics.

Datadog: Frequently Asked Questions

What is Datadog?

Datadog is a cloud-based B2B observability platform that helps organisations monitor infrastructure, applications, logs, networks, and related telemetry.

Who uses Datadog?

It is used by DevOps teams, SREs, developers, IT operations, platform engineers, cloud engineers, network teams, and security teams at businesses.

How does Datadog make money?

It earns revenue from recurring software subscriptions and usage-based charges tied to monitored resources, telemetry ingestion, log volumes, and data processing.

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