Elastic

The business model is based on providing a scalable search and analytics platform and solution layers that address multiple data-centric use cases (search, observability, security). The company distributes a core stack that encourages broad developer adoption, then captures value through proprietary features, managed delivery, and support. Value is created by consolidating logging, metrics, traces, security telemetry and search workloads into a common platform, reducing infrastructure and tool fragmentation for customers. Revenue is primarily recurring, driven by contracts for self-managed software subscriptions and consumption of its managed cloud service, often expanding as customers ingest more data and add workloads such as observability and security. Additional value is created via acquisitions that extend machine learning, SaaS search and endpoint protection capabilities into the platform.

Elastic is an enterprise software company that develops and commercialises the Elastic Stack, a set of search, observability and security products built around a distributed search and analytics engine. Its offerings include core data and visualisation components plus packaged solutions for application and site search, infrastructure and application observability, and security operations and endpoint protection, delivered as both self-managed software and managed cloud services on major public clouds.

The company generates revenue from paid subscriptions to its proprietary features and support for self-managed deployments, consumption-based managed services in the public cloud, and related professional services. Customers are primarily organisations that need to index, search and analyse large volumes of operational, application, security and business data, including enterprises, technology companies, online services and public sector entities. It competes with other observability, security and search vendors such as Splunk, Datadog, New Relic, Lucidworks and Algolia.