OBI

The company operates a large-scale DIY and garden retail business, combining physical stores with an e-commerce platform. It sources home improvement, construction, homeware and garden products from manufacturers and wholesalers, and sells them to end customers at retail margins. Value is created by offering broad assortment, local availability, and integrated digital channels.

Additional value comes from advisory and project services such as kitchen planning, 3D design and installation/assembly, which simplify complex home projects for customers. Mobile apps and loyalty programmes connect online browsing, purchase, and in-store fulfilment, encouraging customer retention and repeat spend. For professional customers, a dedicated app and trade-orientated services support procurement and project workflows.

OBI Home and Garden GmbH is a German home improvement and garden retail operator and the legal entity behind the obi.de website and trading platform. It forms part of the wider OBI DIY store chain, owned by the Tengelmann Group, and serves both private consumers and professional tradespeople across physical stores and e-commerce.

The company generates revenue through the sale of DIY, construction, home and garden products, complemented by paid services such as kitchen planning, delivery and assembly. It also runs mobile applications and loyalty programs that link online shopping with in-store services and click-and-collect, targeting repeat purchases and higher basket sizes among retail and trade customers.