OBI

OBI operates an omnichannel retail and marketplace model centred on home improvement commerce. It creates value by aggregating DIY and garden products, combining first-party inventory with selected third-party sellers, and supporting purchase decisions through content, planning tools, consultation and loyalty programmes. Physical stores and digital channels reinforce each other, while retail media monetises shopper attention and store traffic for supplier and brand partners.

OBI is a German home improvement retailer operating physical stores and the obi.de digital commerce platform. Its core business is selling DIY, garden and home renovation products directly to consumers and professional buyers, while extending assortment through an integrated marketplace that includes selected third-party sellers. The company also operates loyalty and project-planning tools that support customer acquisition, retention and conversion across online and in-store journeys.

Beyond retail sales, OBI has built adjacent monetisation layers around its shopper ecosystem. These include marketplace commissions from external sellers, loyalty-led repeat purchasing, advisory and planning services that drive basket expansion, and a retail media offering that sells in-store digital advertising inventory to brand partners. Its customers therefore include end consumers, trade professionals, marketplace sellers and advertising brands, although the primary revenue base remains retail commerce.