BAUHAUS

Germans' Perceptions of Major DIY Chains

A Batten & Company study conducted with Trend Research examined how German consumers perceive the five largest DIY/home-improvement chains (Bauhaus, Hagebau, Hornbach, Obi, Toom). HORIZONT published an article summarizing the research findings on July 21, 2026. The piece introduces the survey's focus on brand awareness, perceived brand attributes, and popularity among Germans, noting that these five chains are widely known nationally.

Mother Berlin Debuts First Campaign for Canva

Mother Berlin, which won the Canva pitch earlier this spring, has released its first creative work for the design platform. The campaign targets Canva’s broad consumer audience and includes TV spots as part of the media plan. The article was published by Horizont (dfv Mediengruppe) on July 8, 2026 and authored by Marco Saal.

Die Dmexco-Highlights von Google: Datenschutz und wirkungsvolles Marketing unter einem Hut

At DMEXCO 2022 Google positioned privacy and effectiveness as complementary goals, presenting product updates and evidence to help marketers adapt to a world without third‑party cookies. Matt Brittin (President, Google EMEA) argued for a privacy‑centric ad model and cited a Google–Ipsos study of 20,000 Europeans showing positive privacy experiences raise brand preference by 43%. Google announced the rollout of a Google Ads Privacy Hub in Germany and previewed a consumer-facing "My Ad Center" (Mein Anzeigen‑Center). Google speakers highlighted first‑party data and automation (Bauhaus described a new CDP implementation) and promoted YouTube as an efficient reach and conversion platform. Nielsen’s meta‑analysis for Google found YouTube delivered on average 3.9× more revenue per ad contact than TV and 1.7× higher ROI, with many advertisers able to increase YouTube spend to improve total video ROI.