BAUHAUS

Die Dmexco-Highlights von Google: Datenschutz und wirkungsvolles Marketing unter einem Hut

At DMEXCO 2022 Google positioned privacy and effectiveness as complementary goals, presenting product updates and evidence to help marketers adapt to a world without third‑party cookies. Matt Brittin (President, Google EMEA) argued for a privacy‑centric ad model and cited a Google–Ipsos study of 20,000 Europeans showing positive privacy experiences raise brand preference by 43%. Google announced the rollout of a Google Ads Privacy Hub in Germany and previewed a consumer-facing "My Ad Center" (Mein Anzeigen‑Center). Google speakers highlighted first‑party data and automation (Bauhaus described a new CDP implementation) and promoted YouTube as an efficient reach and conversion platform. Nielsen’s meta‑analysis for Google found YouTube delivered on average 3.9× more revenue per ad contact than TV and 1.7× higher ROI, with many advertisers able to increase YouTube spend to improve total video ROI.

100 Years Bauhaus: Logos Reimagined

To mark the Bauhaus centennial, 99Designs ran a contest inviting participants to redesign famous brand logos in the Bauhaus style, emphasizing form follows function, simple geometry, and practicality. The winning entry by Jaseng99 features Adidas’s logo reinterpreted on a dark background, illustrating bold color and reduced geometric elements. Other submissions showcased Bauhaus-inspired takes on logos such as WWF Panda, Instagram, Google, Netflix, Lacoste, Nike, WhatsApp, and Twitter. The article notes Bauhaus principles originated with Walter Gropius, who founded the school in Weimar a century ago, advocating harmony between technical purpose and proportion. It argues that Bauhaus aesthetics remain influential across logos and websites, underscoring the movement’s enduring impact on modern branding and design.

Adobe Delivers 5 Original Bauhaus Fonts

Adobe's Hidden Treasures initiative has reconstructed five Bauhaus-era typefaces with a 90-year history, focusing on typography rather than architecture. Two font families, Xants Regular and Joschmi Regular, are available today for download via Adobe Typekit, with the remaining three to be released in coming months. The fonts trace their names to Bauhaus designers Xanti Schawinsky and Joost Schmidt, and were developed from letter fragments and sketches of Bauhaus members. An international team of typographers and design students, led by type designer Erik Spiekermann, produced the faces using only materials that would have existed in 1928. An AdWeek video documents the creation process. As part of the project, Adobe also launched a Design. Share. Win challenge offering a trip to Dessau to visit the Bauhaus archives.