ADEO

ADEO creates value by aggregating consumer demand and professional trade demand across home improvement categories, then serving that demand through owned retail brands, digital commerce, third-party marketplace supply, and attached services. The model blends first-party retailing with platform commerce: owned brands drive traffic and transactions, while marketplace sellers and service partners expand assortment and fulfilment coverage without requiring all inventory or labour to sit on ADEO’s balance sheet.

ADEO is a French home improvement retail group operating multiple commerce brands across DIY, renovation, construction materials, interiors, energy-efficiency solutions and home services. Its portfolio includes consumer retail brands such as Leroy Merlin and Weldom, trade-oriented supply through Bricoman, specialist interior and installation offers via Saint Maclou, and newer platform layers such as ADEO Marketplace and Hogami. The group combines physical stores, e-commerce, marketplace infrastructure and service fulfilment to support home projects from product discovery through execution.