Observed Signal · Oct 26, 2026 · Funding · Source: Gründerszene (DACH Startups & Scaleups) · Impact: 2/5 · Sentiment: Positive
DHDL: 'Mein Haus Digital' Secures One of Most Expensive Deals
On the German TV show 'Die Höhle der Löwen' (DHDL), founders Leonie Dowling and Carolin Krebber pitched their AI-based renovation platform 'Mein Haus Digital', which digitizes and simplifies home renovation planning. They initially asked for €425,000 for 5% equity, which the investors considered very expensive. After negotiations, Carsten Maschmeyer and Janna Ensthaler jointly offered €500,000 for a 10% stake, which the founders accepted. Six months later, the deal was confirmed, with both investors supporting the company with marketing expertise and future funding. The platform calculates house condition, necessary measures, and costs, and assists with financing applications and permits. Mein Haus Digital has secured partnerships with Europace and OBI and is exploring expansion into the US market.
This is a notable funding deal for a German PropTech startup, but it is not industry-shifting for the AdTech/MarTech ecosystem. It highlights the growing use of AI in property technology, which may have indirect implications for marketing technology in the real estate sector.
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Key Takeaways & Evidence Grounding
- Leonie Dowling and Carolin Krebber pitched 'Mein Haus Digital', an AI-based platform for home renovation planning, on DHDL.
- The founders initially asked for €425,000 for 5% equity but accepted €500,000 for 10% from Carsten Maschmeyer and Janna Ensthaler.
- The deal was confirmed approximately six months after the show was recorded.
- The platform aims to make renovations 10x faster and cheaper than traditional architects by calculating house condition, costs, and assisting with financing.
- Partnerships exist with Europace and OBI; US market expansion is being explored.
Connected Companies & Entities
1 Entity mapped“Mein Haus Digital has a partnership with OBI, a home improvement retailer.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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Two new investors join DHDL's 20th anniversary season
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