Observed Signal · Apr 29, 2019 · Award Shortlist Announcement · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
SMARTech Awards 2019 shortlist announced
CRITEO, the open Advertising platform, published today the shortlist for the SMARTech Awards – powered by Criteo. The six-category shortlist was chosen by an independent jury from nearly 100 submissions. The event will honor the most innovative and high-performing campaigns as well as leading companies and minds in the German-speaking digital market, with a ceremony set for May 22, 2019 in Munich. The jury evaluated based on KPIs and the level of innovation; startups receive a special role: the top ten startups will compete live for the last three places on the shortlist before an expanded jury. Alexander Gösswein, Regional Managing Director at Criteo and SMARTech initiator, notes trends such as programmatic campaigns, the integration of online and offline marketing, and cookie-less audience targeting. Shortlist highlights include Best SMARTech Provider: AX Semantics, Exactag, Metoda; Innovative Performance Marketing Idea: Fischer Appelt with AirBerlin, Husare with SEVERIN Floorcare, Civey with Telekom; Best Brandformance Campaign: Bonprix, Syzygy with Escada, IP Deutschland with Rügenwalder Mühle.
Industry awards highlight trends and startups in the AdTech ecosystem (not a technical release or financial report).
Track Criteo Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Independent jury selected a six-category shortlist from nearly 100 submissions.
- Awards ceremony scheduled for May 22, 2019 in Munich.
- Top ten startups will compete live for the last three shortlist spots before an expanded jury.
- Jury includes Alexander Gösswein (Regional MD, Criteo), Frank Kemper, Roman Kirsch, Dr. Christoph Röck, Alexa Volquarts, Philipp Westermeyer, and Ilhan Zengin.
- Notable nominees: AX Semantics, Exactag, Metoda; Fischer Appelt with AirBerlin; Husare with SEVERIN Floorcare; Civey with Telekom; Bonprix; Syzygy with Escada; IP Deutschland with Rügenwalder Mühle.
- Startup Top 10 includes 1plusx, Adnymics, Civey, Factor Eleven, Odoscope, Opinary, Optilyz, Usercentrics, Vuframe, Zeotap.
Connected Companies & Entities
9 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Shortlist Announced for Deutscher Mediapreis 2026
The shortlist for the Deutscher Mediapreis 2026 has been published, listing nominated campaigns across multiple categories including Print, Responsible Media, Retail Media & Commerce, Social Media, Total Video, Out-of-Home (public space), National Media Strategy and Regional Media Strategy. The nominations pair major German and international brands with agencies and media houses for specific campaigns (for example, Deutsche Telekom with Ad Alliance; Hornbach with Mediaplus; Initiative Vermisste Kinder with Mediaplus). The published list highlights campaigns focused on satire and safety, retail and commerce effects, Gen Z-targeted social approaches, and regionally targeted media strategies. The article is a roster of shortlisted entries rather than results or winners.
Criteo SSP Recognized by Frost & Sullivan for Commerce Media Innovation
Criteo's SSP has been recognized by Frost & Sullivan for innovation in commerce media, as announced in a new press release dated October 5, 2026.
Apple iOS 27 Blocks The Trade Desk from Serving Safari Ads
Apple's iOS 27, released on September 14, has blocked major programmatic data firms—including The Trade Desk, LiveRamp, ID5, Permutive, and Audigent—from serving ads or collecting data in Safari via a WebKit blocklist. This blocklist, dynamically updated through a private GitHub repository and WebKit code, prevents ad delivery on iPhones, iPads, and macOS 27.0.1, affecting CDPs, DMPs, and DSPs. Unlike ATT, which only limited cross-app tracking, this fully blocks ad delivery. Google may be exempt, raising competitive neutrality concerns. Some vendors like LiveIntent, Lotame, and ConnectID remain unaffected, but the block underscores the power imbalance between walled gardens and the open web, reducing publisher demand and shifting market composition. It follows regulatory actions in France, Italy, Germany, and a UK class action over ATT's competitive implications, with Germany's Bundeskartellamt concluding in mid-2026 with Apple commitments. The impact is currently limited due to low iOS 27 adoption, but signals long-term challenges for identity-based advertising.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.