husare
husare is a independent German agency for brand, media, digital and PR.
Analyst Perspective
husare gmbh is an independent German communications and advertising agency. It sells managed services across brand development, strategic consulting, concept creation, brand communication, sales communication, content and digital marketing, programmatic media consulting, public relations, employer branding and event management. The company serves business clients that need external support for brand building, campaign execution, lead generation, reputation management and media activation. The business generates revenue through client service fees rather than proprietary software licensing. Its commercial model is built on project work, consulting mandates and ongoing retainers, with additional media-related income tied to planning and execution through its husare Momentum offer. Recent positioning around data, AI and a European go-to-market accelerator for AI start-ups broadens the agency beyond classic creative services into strategy-led digital transformation and performance-oriented media work.
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Updated: 21 Jun 2026No strategic news signals detected in the last 90 days.
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Key insights about husare
Category Differentiation
husare is a German agency and consulting business, not a standalone adtech software vendor or media owner. It delivers managed client services rather than selling a self-serve marketing platform.
husare: About
husare operates a service-led agency model. It creates value by combining strategic planning, creative development, communications, digital marketing and programmatic media execution into integrated client mandates. Revenue comes from selling specialist expertise and delivery capacity to companies that outsource marketing, branding, PR, event and media functions. The company increases account value by cross-selling adjacent services such as strategy, employer branding, content, PR and data-driven media consulting into the same client relationship.
How husare Works & Monetises
Business model analysis and core revenue streams
The company uses a classic agency monetisation model centred on project fees, consulting engagements and recurring retainers. Brand, strategy, PR, employer branding, events and creative work are sold as scoped services or ongoing mandates. Digital marketing and media consulting generate service fees for planning, execution and optimisation, and may also include spend-linked compensation on managed media activity. Data and AI work is monetised through consulting and implementation projects. AcceleratorX is a programme-based service line monetised through participation, sponsorship or partnership-led commercial arrangements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Recent Signals (husare)
SMARTech Awards 2019 shortlist announced
CRITEO, the open Advertising platform, published today the shortlist for the SMARTech Awards – powered by Criteo. The six-category shortlist was chosen by an independent jury from nearly 100 submissions. The event will honor the most innovative and high-performing campaigns as well as leading companies and minds in the German-speaking digital market, with a ceremony set for May 22, 2019 in Munich. The jury evaluated based on KPIs and the level of innovation; startups receive a special role: the top ten startups will compete live for the last three places on the shortlist before an expanded jury. Alexander Gösswein, Regional Managing Director at Criteo and SMARTech initiator, notes trends such as programmatic campaigns, the integration of online and offline marketing, and cookie-less audience targeting. Shortlist highlights include Best SMARTech Provider: AX Semantics, Exactag, Metoda; Innovative Performance Marketing Idea: Fischer Appelt with AirBerlin, Husare with SEVERIN Floorcare, Civey with Telekom; Best Brandformance Campaign: Bonprix, Syzygy with Escada, IP Deutschland with Rügenwalder Mühle.
Read original sourcehusare: Frequently Asked Questions
What is husare?
husare is an independent German communications and advertising agency that provides brand strategy, digital marketing, media consulting, PR and related managed services.
Who uses husare?
husare is used by business clients including marketing, communications, media, sales, HR and executive teams that need external agency support.
How does husare make money?
husare makes money through project fees, consulting mandates, recurring retainers and media-related service fees tied to planning and campaign execution.
Company Facts
- Founded
- 1979
- Headquarters
- Germany
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- husare.de