F11 (Factor Eleven)

Nine Executives Assess Marketing in Corona Times

Nine industry leaders from affiliate marketing, location marketing, marketing intelligence, video advertising, online marketing, and social advertising share how the COVID-19 crisis has reshaped digital marketing. In cooperation with agency schoesslers, the piece collects practical insights on budget shifts, channel dynamics, and evolving consumer behavior. The piece references the Bundesverband Digitale Wirtschaft (BVDW) findings, which showed widespread concerns about revenue declines yet highlighted resilience in certain digital areas like e-commerce. Specific data points cited include a 150% rise in mid-March 2020 publisher applications in affiliate networks, 95% campaign continuation in the retail segment, and a 25% YoY increase in affiliate commissions in April 2020. Adjust reports a 40% YoY uplift in engagement for shopping apps with lower CAC. Verizon Media notes substantial traffic gains across Yahoo News (+87%), Yahoo Lifestyle (+118%), and Yahoo Finance (+82%). Overall, the insights stress omnichannel, data-driven strategies and the need for trust and privacy-aware marketing as the crisis persists.

SMARTech Awards 2019 Winners Revealed

Jury-selected six winners across categories at the SMARTech Awards, powered by Criteo, from 100 submissions. Winners include AX Semantics; Fischer Appelt with Air Berlin; IP Deutschland with Rügenwalder Mühle and Plan.net; André Morys; Franziska von Lewinski; Factor Eleven. The ceremony occurred at the Andaz Ballroom in Munich before about 200 attendees, highlighting best practices and innovative campaigns rather than performance alone. Alexander Gösswein, Regional Manager Director at Criteo and initiator of the awards, commented on the industry’s movers beyond their own companies. OnlineMarketing.de served as media partner, and the event continues the tradition of the former Criteo Performance Marketing Awards with a renewed emphasis on innovation.

SMARTech Awards 2019 shortlist announced

CRITEO, the open Advertising platform, published today the shortlist for the SMARTech Awards – powered by Criteo. The six-category shortlist was chosen by an independent jury from nearly 100 submissions. The event will honor the most innovative and high-performing campaigns as well as leading companies and minds in the German-speaking digital market, with a ceremony set for May 22, 2019 in Munich. The jury evaluated based on KPIs and the level of innovation; startups receive a special role: the top ten startups will compete live for the last three places on the shortlist before an expanded jury. Alexander Gösswein, Regional Managing Director at Criteo and SMARTech initiator, notes trends such as programmatic campaigns, the integration of online and offline marketing, and cookie-less audience targeting. Shortlist highlights include Best SMARTech Provider: AX Semantics, Exactag, Metoda; Innovative Performance Marketing Idea: Fischer Appelt with AirBerlin, Husare with SEVERIN Floorcare, Civey with Telekom; Best Brandformance Campaign: Bonprix, Syzygy with Escada, IP Deutschland with Rügenwalder Mühle.