F11 (Factor Eleven)
Retail adtech platform for store-visit campaigns and creative automation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Factor Eleven GmbH
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Ulmenstr. 21a, 22299 Hamburg, Germany
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- factor-eleven.com
What F11 (Factor Eleven) does
Factor Eleven operates a hybrid adtech model. It provides proprietary campaign software for planning, activating, and measuring retail-focused advertising, while also offering managed services for customers that want end-to-end campaign execution. The company creates value by simplifying localised, cross-channel media activation and connecting advertising delivery to in-store traffic objectives. Revenue is created through platform usage or licensing and through service-based campaign management tied to advertiser demand.
Category differentiation
This is a B2B retail advertising technology company, not a consumer app, retailer, or general-purpose media agency. It is specifically focused on drive-to-store advertising software and managed execution for brands and retailers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Factor Eleven GmbH is a German B2B advertising technology company focused on helping retailers and brands run digital campaigns that increase physical store visits. Its core offering is a drive-to-store platform that combines campaign planning, local audience targeting, cross-channel ad delivery, measurement, and reporting. The company also provides an embedded creative automation product and a managed campaign service for advertisers that prefer outsourced execution. The business generates revenue from a hybrid mix of software access and managed advertising services. Its direct customers are retail marketing teams, multi-location retailers, and brand advertisers seeking measurable local advertising outcomes, particularly footfall and store-level performance. The company was acquired by Armira Investment Holding and now operates within that ownership structure.
Business model & monetisation
The company uses a hybrid monetisation model combining SaaS-style platform revenue with managed advertising income. The self-serve drive-to-store platform likely monetises through platform access, usage, or campaign-volume-linked pricing. The managed Brand Booster offer likely generates service fees and/or margin on media activation. Creative tooling supports retention and workflow expansion, with some creative support used as part of bundled service packaging rather than always as a standalone paid product.
- Drive-to-Store Platform
- SaaS / software access or usage-linked platform fees
- Brand Booster managed campaigns
- Service fee / retainer and possible media margin
- AdCreator creative automation
- Bundled software value and possible upsell
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Factor Eleven GmbH
IAB vendor record: 795
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Product Manager - Ad Creator (all genders)(Senior) | Product | Munich | |
| Senior Manager Retail Marketing (all genders) - remote within Germany(Senior) | Commercial | Munich | |
| Head of Engineering - Ad Management / Retail (all genders)(Director) | Engineering | Munich | |
| Head of Engineering - Business Continuity (all genders)(Director) | Engineering | Munich | |
| Sr. Product Manager - Media Planner (all genders)(Senior) | Product | Munich |
Explore company relationships
Questions about F11 (Factor Eleven)
What is F11 (Factor Eleven)?
It is a German B2B adtech company offering a drive-to-store advertising platform, creative automation, and managed campaign services for retailers and brands.
Who uses F11 (Factor Eleven)?
Its users are retail marketing teams, multi-location retailers, brand advertisers, and creative or marketing teams that want to drive in-store traffic.
How does F11 (Factor Eleven) make money?
It makes money through a mix of platform-based software revenue and managed advertising services, likely including service fees and campaign-related media margins.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
Continue your research on F11 (Factor Eleven)
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.