Jung von Matt

Unternehmensdaten

Offizieller Name

Jung von Matt AG

Einheitentyp

COMPANY

Gegründet

1991

Hauptsitz

Germany

Unternehmensgröße

1,001–5,000

Markt-Cluster / Sektor

Performance-Marketing & AdTech-Beratungshäuser

Marktrolle

Agency & Consultancy

Offizielle Website

jvm.com

Was Jung von Matt macht

Das Monetarisierungsmodell von Jung von Matt basiert auf einem klassischen, margenstarken Professional-Services-Ansatz, der sich von lizenzbasierten SaaS-Modellen abhebt. Die Umsätze generieren sich vorwiegend aus strategischen Retainern, performance- und projektbasierten Honoraren sowie vertikalisierten Produktionsgebühren. Diese Struktur ermöglicht eine direkte Koppelung des Umsatzes an den gelieferten strategischen Wert und die kreative IP, anstatt an volatile Media-Take-Rates oder AdTech-Lizenzgebühren. Ergänzend sichert sich JvM durch spezialisierte Sub-Entitäten zusätzliche Erlösströme im Bereich technischer Implementierungen und strategischer Beratung beim Aufbau von In-House-AdTech-Infrastrukturen (z. B. Consent Management, First-Party Identity Graphs). Über JvM START erschließt sich die Agentur zudem Beteiligungsmodelle und strategische Partnerschaften in wachstumsstarken Tech-Ökosystemen.

Strategische Einordnung

KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.

Die Jung von Matt AG positioniert sich als führende, unabhängige Agenturgruppe im DACH-Raum, die an der Schnittstelle von kreativer Exzellenz, Markenstrategie und technologischer Aktivierung operiert. Während das Betriebsmodell primär service- und nicht softwaregetrieben ist, fungiert JvM als kritischer Integrationspartner für Enterprise-Marketeers. Die Gruppe orchestriert komplexe Multi-Channel-Kampagnen durch die Verknüpfung von First-Party-Daten-Strategien mit kreativer Asset-Produktion. Dadurch schließt JvM die Lücke zwischen technologischen AdTech-Infrastrukturen (wie DSPs, SSPs und Data Clean Rooms) und der tatsächlichen, wirkungsorchestrierenden Content-Ausspielung. Durch ein dezentrales Netzwerk spezialisierter Einheiten bietet die Gruppe eine agile Skalierbarkeit. JvM differenziert sich im Markt durch die Fähigkeit, datengestützte Konsumenten-Insights in hochgradig personalisierte, programmatisch optimierbare Creative-Assets zu übersetzen, was eine hocheffiziente Supply-Path-Optimization (SPO) auf Kundenseite unterstützt.

Geschäftsmodell und Monetarisierung

Jung von Matt monetises through project-based and retainer-based agency fees for brand strategy, creative concepting, campaign development, production and execution. It also generates revenue from specialised managed-service offerings such as sports marketing and startup branding, with evidence of packaged consulting-style pricing in JvM START. The business uses a service fee model rather than software subscriptions, media arbitrage or transactional take-rates.

Core agency strategy and creative engagements

Service Fee

Campaign production and execution services

Service Fee

Specialist division services such as sports marketing and digital innovation

Service Fee

Startup-focused packaged branding and audit offers

Service Fee

Training and academy-related activity

Service Fee

Produkte und Fähigkeiten

Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.

Wettbewerber und Alternativen

• Serviceplan Group+ Monitoren

  Integrated independent agency group for brands and marketing teams.

• Mother+ Monitoren

  Independent creative agency network for brand, media and production services.

• McCann Worldgroup+ Monitoren

  Global agency network for creative, CRM, PR and production.

• Wieden+Kennedy+ Monitoren

  Independent global creative agency for enterprise brand campaigns.

• JOM Group+ Monitoren

  Independent media agency for strategy, buying and creative production.

Tochtergesellschaften und Akquisitionen

• Jung von Matt IMPACT

  Swiss performance marketing and media agency for measurable growth.

• netzeffekt

  Performance marketing agency combining media, UX and analytics.

Zuletzt erfasste Signale

Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.

• Haribo's Pixel Campaign Features Hardrockers Speaking Like Toddlers

  2026-11-03horizont.net

  Marketing · Erfasster Impact-Score: 2/5

  German confectionery giant Haribo has launched a new advertising campaign for its Pixel fruit gums, marking the first time the product is featured in the brand's iconic 'Kids' Voices' campaign series. The campaign, created by agency Jung von Matt Spree, depicts a shoegaze band in a recording studio who are inspired by the vegan and sour candies to create a Pixel party song. The spot, directed by Grimme Award winner Arne Feldhusen, aims to bring creativity and fun to the studio. It will air in German-speaking regions as online video, in cinemas, and on social media starting immediately, with a TV rollout in January 2027. This marks a strategic move to promote Pixel as a top-seller beyond Haribo's traditional bestsellers.

  • Haribo launches first Kids' Voices campaign for Pixel fruit gums, introduced in 2023.
  • The campaign was created by agency Jung von Matt Spree and directed by Grimme Award winner Arne Feldhusen.

• Sir Mary wins Mobiliar digital performance mandate

  2026-10-27persoenlich.com

  Agency Mandate · Erfasster Impact-Score: 2/5

  Swiss agency Sir Mary has won the pitch for the digital product and performance communication mandate of insurance company Die Mobiliar, starting in Q4 2026. The mandate covers strategy, conception, creation, and production. Previously, many of these advertising materials were produced in-house. The agency will focus on making the brand's strength tangible in the mid- and low-funnel. The media agency E-Dialog remains responsible for performance marketing, while Jung von Matt continues to handle branding campaigns since 2018. Sir Mary's co-founder Daniel Zuberbühler expressed satisfaction with the win, noting the agency had a successful year.

  • Sir Mary wins pitch for Die Mobiliar's digital product and performance communication mandate.
  • The mandate starts in Q4 2026 and covers strategy, conception, creation, and production.

• McCann wins BMW global creative account from Jung von Matt

  2026-10-23horizont.net

  Agency · Erfasster Impact-Score: 4/5

  The global creative pitch for automotive manufacturer BMW has concluded with a significant outcome: Omnicom subsidiary McCann has won the account, displacing the incumbent agency Jung von Matt. The decision was confirmed by a BMW spokesperson, who stated that the selection process, which began earlier this year, has resulted in the award to McCann. Additionally, the global social media account pitch was decided, with the incumbent agency retaining the business but with significantly expanded responsibilities. The pitch has been described as a notable shift in the agency landscape, as McCann takes over a major creative mandate from a long-standing partner. This change is expected to have implications for both agencies' portfolios and the broader advertising industry.

  • McCann won the global creative account for BMW
  • Jung von Matt lost the BMW creative account

• Pathos Entertainment founded to merge creativity and media

  2026-10-20meedia.de

  Agency · Erfasster Impact-Score: 2/5

  Kevin Claus, Felix Ebell, and Finn-Jordan Max have founded Pathos Entertainment GmbH, a Hamburg-based agency focused on branded entertainment. The trio, who previously worked together at Jung von Matt, aims to integrate creative and media planning from the outset. The agency's launch client is the Gesamtverband der Sparkassen, and it will also continue work for Netflix. Pathos plans to build a team of six by January and grow to twelve employees by the end of 2027. The founders emphasize creating entertainment formats that engage audiences, contrasting with what they see as the industry's trend toward generic and low-quality advertising.

  • Pathos Entertainment GmbH was founded by Kevin Claus, Felix Ebell, and Finn-Jordan Max.
  • The agency is based in Hamburg and officially launched on August 1.

• Lidl opens pop-up travel agency for latest croissant creation

  2026-10-14horizont.net

  Brand Campaign · Erfasster Impact-Score: 1/5

  Lidl is capitalizing on its viral croissant trend by opening a temporary pop-up travel agency in Berlin on October 17. The event, named 'Lidlton Reisen,' is located at Torstraße 101 and will feature influencer Riton, who has become the 'Head of Croissant' for Lidl's social media campaigns. Attendees can receive free neck pillows shaped like croissants, which contain digital coupons for the Lidl Plus app, and some boxes include travel vouchers for a trip to Paris. The campaign, running across Europe and the US, was developed by Jung von Matt, with local market variations produced by other agencies.

  • Lidl opens pop-up travel agency 'Lidlton Reisen' in Berlin on October 17.
  • The event features influencer Riton, known as 'Head of Croissant'.

Karriere und offene Positionen

Erfasste offene Stellenangebote aus verifizierten Karriereportalen und Bewerbungssystemen.

Verwandte Unternehmen

• Serviceplan Group

  Integrated independent agency group for brands and marketing teams.

• Mother

  Independent creative agency network for brand, media and production services.

• McCann Worldgroup

  Global agency network for creative, CRM, PR and production.

• Wieden+Kennedy

  Independent global creative agency for enterprise brand campaigns.

Unternehmensbeziehungen vertiefen

• Wettbewerber und Alternativen
• Partner und Integrationen
• Akquisitionshistorie
• Eigentumsverhältnisse
• Ähnliche Unternehmen

Fragen zu Jung von Matt

Quellen und Datenabdeckung

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