Jung von Matt vs Mother

Haribo's Pixel Campaign Features Hardrockers Speaking Like Toddlers

German confectionery giant Haribo has launched a new advertising campaign for its Pixel fruit gums, marking the first time the product is featured in the brand's iconic 'Kids' Voices' campaign series. The campaign, created by agency Jung von Matt Spree, depicts a shoegaze band in a recording studio who are inspired by the vegan and sour candies to create a Pixel party song. The spot, directed by Grimme Award winner Arne Feldhusen, aims to bring creativity and fun to the studio. It will air in German-speaking regions as online video, in cinemas, and on social media starting immediately, with a TV rollout in January 2027. This marks a strategic move to promote Pixel as a top-seller beyond Haribo's traditional bestsellers.

• Haribo launches first Kids' Voices campaign for Pixel fruit gums, introduced in 2023.
• The campaign was created by agency Jung von Matt Spree and directed by Grimme Award winner Arne Feldhusen.
• The spot will air in German-speaking regions starting November 2026; TV rollout follows in January 2027.

Sir Mary wins Mobiliar digital performance mandate

Swiss agency Sir Mary has won the pitch for the digital product and performance communication mandate of insurance company Die Mobiliar, starting in Q4 2026. The mandate covers strategy, conception, creation, and production. Previously, many of these advertising materials were produced in-house. The agency will focus on making the brand's strength tangible in the mid- and low-funnel. The media agency E-Dialog remains responsible for performance marketing, while Jung von Matt continues to handle branding campaigns since 2018. Sir Mary's co-founder Daniel Zuberbühler expressed satisfaction with the win, noting the agency had a successful year.

• Sir Mary wins pitch for Die Mobiliar's digital product and performance communication mandate.
• The mandate starts in Q4 2026 and covers strategy, conception, creation, and production.
• Previously, many of these advertising materials were produced in-house at Die Mobiliar.

McCann wins BMW global creative account from Jung von Matt

The global creative pitch for automotive manufacturer BMW has concluded with a significant outcome: Omnicom subsidiary McCann has won the account, displacing the incumbent agency Jung von Matt. The decision was confirmed by a BMW spokesperson, who stated that the selection process, which began earlier this year, has resulted in the award to McCann. Additionally, the global social media account pitch was decided, with the incumbent agency retaining the business but with significantly expanded responsibilities. The pitch has been described as a notable shift in the agency landscape, as McCann takes over a major creative mandate from a long-standing partner. This change is expected to have implications for both agencies' portfolios and the broader advertising industry.

• McCann won the global creative account for BMW
• Jung von Matt lost the BMW creative account
• BMW spokesperson confirmed the decision

Lufthansa Group launches first B2C brand campaign with Mother

The Lufthansa Group is launching its first-ever B2C brand campaign, created by lead agency Mother. The campaign, titled 'Greatness is a Group effort,' aims to showcase the strengths of the group and customer benefits. This follows the agency mandate awarded earlier this year. The article is largely behind a paywall, so detailed campaign specifics are unavailable.

• Lufthansa Group launched its first B2C brand campaign.
• The campaign was created by agency Mother.
• The campaign motto is 'Greatness is a Group effort'.

Stephanie Thiel Joins Mother in LA as Managing Director

New agency news item: Stephanie Thiel joins Mother in LA as Managing Director.