Observed Signal · Oct 27, 2026 · Client Appointment · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Sir Mary wins Mobiliar digital performance mandate
Swiss agency Sir Mary has won the pitch for the digital product and performance communication mandate of insurance company Die Mobiliar, starting in Q4 2026. The mandate covers strategy, conception, creation, and production. Previously, many of these advertising materials were produced in-house. The agency will focus on making the brand's strength tangible in the mid- and low-funnel. The media agency E-Dialog remains responsible for performance marketing, while Jung von Matt continues to handle branding campaigns since 2018. Sir Mary's co-founder Daniel Zuberbühler expressed satisfaction with the win, noting the agency had a successful year.
A notable agency win in the Swiss ad market, but not a major industry shift. The mandate is significant for the companies involved but limited in scope.
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Key Takeaways & Evidence Grounding
- Sir Mary wins pitch for Die Mobiliar's digital product and performance communication mandate.
- The mandate starts in Q4 2026 and covers strategy, conception, creation, and production.
- Previously, many of these advertising materials were produced in-house at Die Mobiliar.
- E-Dialog remains responsible for performance marketing; Jung von Matt continues branding campaigns.
- Sir Mary co-founder Daniel Zuberbühler comments on the win.
Connected Companies & Entities
2 Entities mapped“E-Dialog remains responsible for performance marketing for Die Mobiliar.”
“Jung von Matt is responsible for branding campaigns since 2018.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ifolor launches campaign with Sir Mary
Swiss photo product provider Ifolor has launched its first campaign with Zurich agency Sir Mary, which won the pitch for the overall mandate. Alongside the creative work, the agency is responsible for branding, social media, and media planning. The campaign, under the claim 'Halt das Leben einfach fest' (Hold on to life simply), features three 30-second spots humorously depicting the difficulties of capturing moments in prehistoric and ancient Greek times, shot on 16mm film. Additional materials extend the claim to products. Ifolor CMO Rafael Schenker emphasized the desire for authentic moments over perfect images. Creative director Adrian Merz highlighted storytelling. The campaign runs on TV, cinema, digital out-of-home, and digital channels, supported by audio and social media measures. A revised branding accompanies the launch.
Iundf Group wins Allmo contract from Helsana after pitch
The iundf Group, a Zurich-based agency group, has been awarded the communications mandate for Allmo, the health platform by Helsana. After a pitch process, the group's four agencies - Inhalt und Form, iundf Media, iundf Marketing Technology, and iundf Dewave - will handle strategy, creative, media planning, SEO, and marketing automation. The campaign's guiding idea is 'Es gibt immer eine gesunde Antwort' (There is always a healthy answer). Media planning focuses on gradual brand building with conversion-oriented campaigns. The mandate covers various life stages, including family planning, mental health, and longevity.
Mobiliar Employer Branding Campaign Features Real Employees
Swiss insurer Die Mobiliar launched a new employer branding campaign. The campaign, created by Leo, MetaDesign, and Prodigious (all part of Publicis Groupe), highlights themes important to employees: togetherness, mutual support, communication at eye level, and humor at work. Most of the people in the films and on the posters are actual Mobiliar employees. The campaign aims to make the company's values of being human, close, and responsible visible in everyday work life and to strengthen its position as an employer. Vera Koch, Head of Employer Branding at Mobiliar, explained that classic employer campaigns list benefits, but this new campaign aims to make tangible what working at Mobiliar is like.
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