Jung von Matt
Independent agency group for strategy, creative and campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Jung von Matt AG
- Entity type
- COMPANY
- Founded
- 1991
- Headquarters
- Germany
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- jvm.com
What Jung von Matt does
Jung von Matt runs a professional services model built around strategic advisory, creative development, campaign production and execution. It creates value by combining central brand and campaign expertise with specialised vertical agencies that address specific client needs such as sports marketing, startup go-to-market support and tech-enabled experiences. The firm monetises client relationships through scoped projects and ongoing retainers rather than licensing software or operating a media platform.
Category differentiation
Jung von Matt is an advertising agency group, not an adtech software vendor or media owner. It sells managed creative and communications services rather than a self-serve platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Jung von Matt AG is an independent German advertising agency group headquartered in Hamburg. It provides brand strategy, creative development, content production and integrated campaign execution through a network of specialist agencies, including units focused on sports marketing, startup branding and technology-led creative work. Its operating model is services-led rather than software-led, with human-delivered strategic and creative work at the centre of its offer. The company sells managed services to brands, advertisers and marketing teams that need multi-channel communications across social, digital, web, broadcast-adjacent and audio environments. Revenue comes from project fees, strategic retainers, production work and specialist engagements. Its core customers are larger brands and enterprise marketing teams, with an additional segment serving startups through JvM START.
Company news briefing
Briefing updated:
Jung von Matt continues to drive prominent creative and omnichannel campaigns, highlighted by Samsung Schweiz's Galaxy launch with the Orlik brothers, s.Oliver's 'Casual since forever' campaign featuring Heidi Klum, and performance marketing success for WWF Switzerland. However, the agency faces changes in client roster stability as Bahlsen moves its Leibniz brand campaigns away from Jung von Matt/Spree without a lead agency. Additionally, the agency collaborated on BMW's debated in-car film advertisements with Sony Pictures and Marvel.
Business model & monetisation
Jung von Matt monetises through project-based and retainer-based agency fees for brand strategy, creative concepting, campaign development, production and execution. It also generates revenue from specialised managed-service offerings such as sports marketing and startup branding, with evidence of packaged consulting-style pricing in JvM START. The business uses a service fee model rather than software subscriptions, media arbitrage or transactional take-rates.
- Core agency strategy and creative engagements
- Service Fee
- Campaign production and execution services
- Service Fee
- Specialist division services such as sports marketing and digital innovation
- Service Fee
- Startup-focused packaged branding and audit offers
- Service Fee
- Training and academy-related activity
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- netzeffekt
Performance marketing agency combining media, UX and analytics.
- Jung von Matt IMPACT
Swiss performance marketing and media agency for measurable growth.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
Agency · Recorded impact score: 1/5
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
- HVV appointed Jung von Matt as a new creative agency partner after a pitch.
- Incumbent agency KNSK did not participate in the recent pitch.
Leibniz Drops Jung von Matt, Works Without Lead Agency
Brand & Agency · Recorded impact score: 2/5
German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.
- Leibniz is launching a new brand campaign without a lead agency.
- Jung von Matt/Spree did not participate in the new campaign.
s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints
Marketing Campaign · Recorded impact score: 2/5
German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.
- s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
- The campaign combines digital channels with physical touchpoints like (D)OOH and print.
Meta comparison and ban illusion: Social media bouncers make party interesting
Regulation · Recorded impact score: 2/5
Economic psychologist Joost van Treeck comments on the recent Meta comparison and the debate about banning social media for minors. He argues that bans and age limits are ineffective, citing Australian observations where teens bypass restrictions via VPNs and false information. Instead, he advocates for building digital media literacy as the primary solution and regulating problematic platform design mechanisms (e.g., algorithmic triggers) as secondary. He emphasizes that the advertising industry should proactively invest in quality environments to maintain credibility, rather than relying on engagement-driven reach.
- Meta reached a recent comparison (settlement) regarding youth protection, but the article argues it doesn't solve fundamental questions.
- Observations from Australia show minors use VPNs and false information to bypass the social media ban.
Jung von Matt wins Hamburg transport authority account
Agency News · Recorded impact score: 1/5
The German agency group Jung von Matt has won the advertising account for the Hamburger Verkehrsverbund (HVV), the public transport authority of Hamburg, following a pitch. A team led by Managing Director Peter Ströh will handle the central communications for the HVV. The collaboration started in early September 2026, and the agency is now responsible for the main communication measures. This win expands Jung von Matt's portfolio in the public sector.
- Jung von Matt wins the campaign account for Hamburger Verkehrsverbund (HVV) after a pitch.
- The team is led by Managing Director Peter Ströh.
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Questions about Jung von Matt
What is Jung von Matt?
Jung von Matt is an independent German advertising agency group providing strategy, creative development, production and integrated campaign services.
Who uses Jung von Matt?
Its customers are brands, advertisers, enterprise marketing teams, sports sponsors and startups seeking managed creative and communications support.
How does Jung von Matt make money?
It earns revenue from client retainers, project fees, production work and specialist service engagements across its agency divisions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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