Performance Media & AdTech Consultancies · Agency & Consultancy
Jung von Matt
Independent agency group for strategy, creative and campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Jung von Matt AG
- Entity type
- COMPANY
- Founded
- 1991
- Headquarters
- Germany
- Company size
- 1,001–5,000
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- jvm.com
What Jung von Matt does
Jung von Matt runs a professional services model built around strategic advisory, creative development, campaign production and execution. It creates value by combining central brand and campaign expertise with specialised vertical agencies that address specific client needs such as sports marketing, startup go-to-market support and tech-enabled experiences. The firm monetises client relationships through scoped projects and ongoing retainers rather than licensing software or operating a media platform.
Category differentiation
Jung von Matt is an advertising agency group, not an adtech software vendor or media owner. It sells managed creative and communications services rather than a self-serve platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Jung von Matt AG is an independent German advertising agency group headquartered in Hamburg. It provides brand strategy, creative development, content production and integrated campaign execution through a network of specialist agencies, including units focused on sports marketing, startup branding and technology-led creative work. Its operating model is services-led rather than software-led, with human-delivered strategic and creative work at the centre of its offer. The company sells managed services to brands, advertisers and marketing teams that need multi-channel communications across social, digital, web, broadcast-adjacent and audio environments. Revenue comes from project fees, strategic retainers, production work and specialist engagements. Its core customers are larger brands and enterprise marketing teams, with an additional segment serving startups through JvM START.
Company news briefing
Briefing updated:
Jung von Matt has experienced a mixed strategic landscape, highlighted by the loss of BMW's global creative account to McCann. Meanwhile, the agency continues to secure key creative mandates, such as reviving Ricola's campaign in Germany and delivering digital performance campaigns for WWF Switzerland, even as former alumni depart to launch the new branded entertainment agency Pathos.
Business model & monetisation
Jung von Matt monetises through project-based and retainer-based agency fees for brand strategy, creative concepting, campaign development, production and execution. It also generates revenue from specialised managed-service offerings such as sports marketing and startup branding, with evidence of packaged consulting-style pricing in JvM START. The business uses a service fee model rather than software subscriptions, media arbitrage or transactional take-rates.
- Core agency strategy and creative engagements
- Service Fee
- Campaign production and execution services
- Service Fee
- Specialist division services such as sports marketing and digital innovation
- Service Fee
- Startup-focused packaged branding and audit offers
- Service Fee
- Training and academy-related activity
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Integrated independent agency group for brands and marketing teams.
Independent creative agency network for brand, media and production services.
Global agency network for creative, CRM, PR and production.
Independent global creative agency for enterprise brand campaigns.
Independent media agency for strategy, buying and creative production.
Side-by-side comparisons
Subsidiaries & acquisitions
Swiss performance marketing and media agency for measurable growth.
Performance marketing agency combining media, UX and analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Haribo's Pixel Campaign Features Hardrockers Speaking Like Toddlers
Marketing · Recorded impact score: 2/5
German confectionery giant Haribo has launched a new advertising campaign for its Pixel fruit gums, marking the first time the product is featured in the brand's iconic 'Kids' Voices' campaign series. The campaign, created by agency Jung von Matt Spree, depicts a shoegaze band in a recording studio who are inspired by the vegan and sour candies to create a Pixel party song. The spot, directed by Grimme Award winner Arne Feldhusen, aims to bring creativity and fun to the studio. It will air in German-speaking regions as online video, in cinemas, and on social media starting immediately, with a TV rollout in January 2027. This marks a strategic move to promote Pixel as a top-seller beyond Haribo's traditional bestsellers.
- Haribo launches first Kids' Voices campaign for Pixel fruit gums, introduced in 2023.
- The campaign was created by agency Jung von Matt Spree and directed by Grimme Award winner Arne Feldhusen.
Sir Mary wins Mobiliar digital performance mandate
Agency Mandate · Recorded impact score: 2/5
Swiss agency Sir Mary has won the pitch for the digital product and performance communication mandate of insurance company Die Mobiliar, starting in Q4 2026. The mandate covers strategy, conception, creation, and production. Previously, many of these advertising materials were produced in-house. The agency will focus on making the brand's strength tangible in the mid- and low-funnel. The media agency E-Dialog remains responsible for performance marketing, while Jung von Matt continues to handle branding campaigns since 2018. Sir Mary's co-founder Daniel Zuberbühler expressed satisfaction with the win, noting the agency had a successful year.
- Sir Mary wins pitch for Die Mobiliar's digital product and performance communication mandate.
- The mandate starts in Q4 2026 and covers strategy, conception, creation, and production.
McCann wins BMW global creative account from Jung von Matt
Agency · Recorded impact score: 4/5
The global creative pitch for automotive manufacturer BMW has concluded with a significant outcome: Omnicom subsidiary McCann has won the account, displacing the incumbent agency Jung von Matt. The decision was confirmed by a BMW spokesperson, who stated that the selection process, which began earlier this year, has resulted in the award to McCann. Additionally, the global social media account pitch was decided, with the incumbent agency retaining the business but with significantly expanded responsibilities. The pitch has been described as a notable shift in the agency landscape, as McCann takes over a major creative mandate from a long-standing partner. This change is expected to have implications for both agencies' portfolios and the broader advertising industry.
- McCann won the global creative account for BMW
- Jung von Matt lost the BMW creative account
Pathos Entertainment founded to merge creativity and media
Agency · Recorded impact score: 2/5
Kevin Claus, Felix Ebell, and Finn-Jordan Max have founded Pathos Entertainment GmbH, a Hamburg-based agency focused on branded entertainment. The trio, who previously worked together at Jung von Matt, aims to integrate creative and media planning from the outset. The agency's launch client is the Gesamtverband der Sparkassen, and it will also continue work for Netflix. Pathos plans to build a team of six by January and grow to twelve employees by the end of 2027. The founders emphasize creating entertainment formats that engage audiences, contrasting with what they see as the industry's trend toward generic and low-quality advertising.
- Pathos Entertainment GmbH was founded by Kevin Claus, Felix Ebell, and Finn-Jordan Max.
- The agency is based in Hamburg and officially launched on August 1.
Lidl opens pop-up travel agency for latest croissant creation
Brand Campaign · Recorded impact score: 1/5
Lidl is capitalizing on its viral croissant trend by opening a temporary pop-up travel agency in Berlin on October 17. The event, named 'Lidlton Reisen,' is located at Torstraße 101 and will feature influencer Riton, who has become the 'Head of Croissant' for Lidl's social media campaigns. Attendees can receive free neck pillows shaped like croissants, which contain digital coupons for the Lidl Plus app, and some boxes include travel vouchers for a trip to Paris. The campaign, running across Europe and the US, was developed by Jung von Matt, with local market variations produced by other agencies.
- Lidl opens pop-up travel agency 'Lidlton Reisen' in Berlin on October 17.
- The event features influencer Riton, known as 'Head of Croissant'.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Unsolicited application(Mid-Level) | Jung von Matt BRAND IDENTITY | Hamburg | |
| Senior Strategist Data & AI(Senior) | Jung von Matt TECH | Hamburg | |
| IT Supporter(Mid-Level) | Jung von Matt HAVEL | Berlin | |
| (Senior) Creative Art & AI(Senior) | Jung von Matt NECKAR | Stuttgart, Remote | |
| (Senior) Copywriter(Senior) | Jung von Matt SPORTS | Hamburg |
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Questions about Jung von Matt
What is Jung von Matt?
Jung von Matt is an independent German advertising agency group providing strategy, creative development, production and integrated campaign services.
Who uses Jung von Matt?
Its customers are brands, advertisers, enterprise marketing teams, sports sponsors and startups seeking managed creative and communications support.
How does Jung von Matt make money?
It earns revenue from client retainers, project fees, production work and specialist service engagements across its agency divisions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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