JOM Group
Independent media agency for strategy, buying and creative production.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- JOM Jäschke Operational Media GmbH
- Entity type
- COMPANY
- Founded
- 1997
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- jom-group.com
What JOM Group does
JOM Group operates an agency-led services model. It creates value by advising brands on media strategy, planning and purchasing campaigns across channels, and producing media assets that improve campaign performance and attention. The company monetises client budgets through advisory retainers, project fees, planning and buying fees, and media-related remuneration linked to campaign execution.
Category differentiation
JOM Group is an independent media agency group, not an ad tech software vendor or media owner. It sells managed media services and creative execution rather than a self-serve advertising platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
JOM Group is a German independent media agency group that provides media consulting, cross-channel media planning and buying, performance-oriented campaign execution, and creative media production for advertiser clients. Its services are built around management-level media strategy, audience and market analysis, negotiated media purchasing, and the development of campaign assets such as interactive HTML5 formats, 3D out-of-home creative, and gamified advertising experiences. The company generates revenue from agency services rather than proprietary software licensing. Its customers are marketing leaders, brand teams, and advertisers that need objective media strategy, hands-on campaign management, and creative execution without media-owner bias. JOM positions its independence as a commercial differentiator, using that status to advise on budget allocation, secure media conditions, and deliver transparent campaign services across digital and hybrid media channels.
Company news briefing
Briefing updated:
JOM Group continues to refine its industry dialogue through thought leadership, with Managing Director Katharina Wildau advocating for a broader definition of media efficiency that prioritises long-term value over low cost-per-contact and repositioning Retail Media as a strategic pillar. Complementing this focus on campaign effectiveness, the agency recently released a whitepaper addressing ad fraud to help advertisers protect budgets and verify true audience reach.
Business model & monetisation
The company monetises through agency retainers, project-based service fees, planning fees, and media buying remuneration tied to campaign budgets. Strategic media consulting is sold as advisory work, media planning and buying is monetised through managed service fees and buying-related commercial terms, and media creation is priced per production scope and format complexity. The model is service-led and budget-linked rather than software subscription-led.
- Media planning and buying
- Service fees and budget-linked buying remuneration
- Media consulting
- Advisory retainers and project fees
- Media creation
- Project-based production fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Media Agencies Landscape (Germany)
A structural overview of Media Agencies operating in Germany, grouped by their global Holding Groups and independent status.
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Whitepaper: Wie Sie Ad Fraud erkennen und Werbebudgets schützen
Recorded impact score: 3/5
Neues Whitepaper der JOM Group zum Thema Ad Fraud: Hohe Reichweiten, starke Klickraten und gute Conversion-Werte sehen im Reporting überzeugend aus. Doch was, wenn ein Teil davon gar nicht von echten Nutzer:innen stammt?
Cheapest Media Contact Can Be Most Expensive
Media Planning · Recorded impact score: 2/5
A Talking-Heads column by Katharina Wildau (JOM Group) published on Horizont argues that media planning's narrow focus on cost-per-contact and short-term efficiency can be counterproductive. Wildau, a member of JOM Group's management, explains why the cheapest audience contacts may deliver lower long-term value and higher overall costs, and urges media planners to adopt a broader definition of efficiency that accounts for reach quality, campaign effectiveness, and strategic goals.
- Article published on August 26, 2026.
- Author is Katharina Wildau, member of the management (Mitglied der Geschäftsleitung) at JOM Group.
Retail Media Is Not a New Channel
Retail Media · Recorded impact score: 1/5
Katharina Wildau, Managing Director of the JOM Group, published a commentary on Horizont arguing that the industry debate around Retail Media is being framed incorrectly. In the column she contends the decisive strategic question — what role Retail Media should play — is often answered wrongly. The piece notes that a few years ago Retail Media was seen as the retail sector's big hope and that today it has become one of the fastest-growing advertising markets. The article is presented as a Talking-Heads column and reflects an industry perspective rather than new empirical research.
- Column titled 'Retail Media ist kein neuer Kanal - es ist ein neuer Denkfehler' published on Horizont on 2026-07-23.
- Authored by Katharina Wildau, who is identified as Geschäftsleiterin (Managing Director) of the JOM Group.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Projektmanager Marketing(Mid-Level) | Marketing | Hamburg |
Explore company relationships
Questions about JOM Group
What is JOM Group?
JOM Group is a German independent media agency group providing media consulting, planning and buying, and creative media production.
Who uses JOM Group?
Its customers are CMOs, brand managers, marketing teams, media planners and advertisers that buy external media strategy and campaign execution services.
How does JOM Group make money?
It earns revenue from advisory retainers, project fees, planning and buying fees, and production fees linked to campaign budgets and creative work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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