JOM Group
JOM Group is a independent media agency for strategy, buying and creative production.
Analyst Perspective
JOM Group is a German independent media agency group that provides media consulting, cross-channel media planning and buying, performance-oriented campaign execution, and creative media production for advertiser clients. Its services are built around management-level media strategy, audience and market analysis, negotiated media purchasing, and the development of campaign assets such as interactive HTML5 formats, 3D out-of-home creative, and gamified advertising experiences. The company generates revenue from agency services rather than proprietary software licensing. Its customers are marketing leaders, brand teams, and advertisers that need objective media strategy, hands-on campaign management, and creative execution without media-owner bias. JOM positions its independence as a commercial differentiator, using that status to advise on budget allocation, secure media conditions, and deliver transparent campaign services across digital and hybrid media channels.
Analyst Signal Briefing
Updated: 23 Jul 2026JOM Group is prioritising strategic media effectiveness over traditional reach-based metrics. Managing Director Katharina Wildau has emphasised that advertising effectiveness should be treated as a strategic leadership task rather than a reporting exercise, particularly within the growing retail media sector. Additionally, research co-presented by the agency highlights the 50+ demographic as a vital, yet undervalued, consumer segment for FMCG and luxury brands. This research advocates for substantive narratives over simple reach, targeting the group's significant net wealth and digital engagement.
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Key insights about JOM Group
Category Differentiation
JOM Group is an independent media agency group, not an ad tech software vendor or media owner. It sells managed media services and creative execution rather than a self-serve advertising platform.
JOM Group: About
JOM Group operates an agency-led services model. It creates value by advising brands on media strategy, planning and purchasing campaigns across channels, and producing media assets that improve campaign performance and attention. The company monetises client budgets through advisory retainers, project fees, planning and buying fees, and media-related remuneration linked to campaign execution.
How JOM Group Works & Monetises
Business model analysis and core revenue streams
The company monetises through agency retainers, project-based service fees, planning fees, and media buying remuneration tied to campaign budgets. Strategic media consulting is sold as advisory work, media planning and buying is monetised through managed service fees and buying-related commercial terms, and media creation is priced per production scope and format complexity. The model is service-led and budget-linked rather than software subscription-led.
Revenue Channels
Products & Services in Categories
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Featured on Market Maps
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A structural overview of Media Agencies operating in Germany, grouped by their global Holding Groups and independent status.
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent Signals (JOM Group)
Retail Media Is Not a New Channel
Katharina Wildau, Managing Director of the JOM Group, published a commentary on Horizont arguing that the industry debate around Retail Media is being framed incorrectly. In the column she contends the decisive strategic question — what role Retail Media should play — is often answered wrongly. The piece notes that a few years ago Retail Media was seen as the retail sector's big hope and that today it has become one of the fastest-growing advertising markets. The article is presented as a Talking-Heads column and reflects an industry perspective rather than new empirical research.
Read original sourceBrands Still Underestimate 50+ Consumers
A W&V report covering a JOM Group webinar and Rheingold Salon research argues that the 50+ generation remains an undervalued but highly lucrative audience for marketers. Nearly half of Germany’s population is over 50, holding about 60% of net wealth and accounting for a majority share of spending in categories such as FMCG (57%) and luxury. Speakers Roland Köster (JOM) and Ines Imdahl (Rheingold Salon) warned that reach alone (notably via TV) does not guarantee advertising relevance or trust. Rheingold’s representative study, supported by Screenforce and Gerolsteiner Brunnen, finds the group heterogeneous, digitally engaged (especially ages 60–69) and open to brands that present substantive, relevant narratives. Procter & Gamble has joined an initiative and runs internal workshops to test campaigns for 50+ compatibility.
Read original sourceKatharina Wildau (JOM Group) — HORIZONT Author Page
HORIZONT maintains an author page for Katharina Wildau of JOM Group (labelled as a 'Talking Head') that aggregates her opinion pieces. The page lists recent contributions including essays on advertising effectiveness and media planning: "The big effectiveness question: Ad effectiveness is not a reporting case but a strategic leadership task" (published 2026-05-10) and "Out of the reach trap: Why we must rethink media" (published 2026-03-19). The page identifies Wildau's affiliation (JOM Group) and is hosted by HORIZONT (dfv Mediengruppe).
Read original sourceJOM Group: Frequently Asked Questions
What is JOM Group?
JOM Group is a German independent media agency group providing media consulting, planning and buying, and creative media production.
Who uses JOM Group?
Its customers are CMOs, brand managers, marketing teams, media planners and advertisers that buy external media strategy and campaign execution services.
How does JOM Group make money?
It earns revenue from advisory retainers, project fees, planning and buying fees, and production fees linked to campaign budgets and creative work.
Company Facts
- Founded
- 1997
- Headquarters
- Germany
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- jom-group.com