JOM Group

Digital Bash EXTREME: LinkedIn Marketing Unleashed

Digital Bash EXTREME – LinkedIn Marketing Unleashed was held online on May 16, 2024, organized by OnlineMarketing.de. The event brought together notable speakers and a high-caliber panel to explore how to maximize LinkedIn for professional branding, networking, and advertising. Falk Ebert discussed ethical, non-invasive networking on LinkedIn, while Felix Beilharz outlined key components of a standout LinkedIn profile and current 2024 trends. Janette Hoefer explored integrating LinkedIn activities into broader PR strategies. A panel with René Weber, Harald R. Fortmann, Shari Lüning, Ilja Freund, and Prof. Dr. Dominik Matyka addressed LinkedIn’s relevance crisis and how to create authentic, valuable content. Anna Mejeritskiy shared tips for optimizing LinkedIn ads, and Stefan von Gagern introduced AI tools for LinkedIn content and profile management. The program emphasized practical insights, limited seats, and on-device access for attendees.

TikTok Undercuts Social Ad Prices

Advertisers, industry groups, and brands told the Financial Times that ad spend is shifting toward TikTok as costs on Twitter, Instagram, Facebook, and Snapchat fall. Pathmatics data show the top US advertisers boosted TikTok spend by 66% from September to October 2022, reaching $467 million. A 2022 VaynerMedia study found that TikTok video ads cost roughly half of Instagram Reels, about one-third the cost of Twitter, and around 62% cheaper than Snapchat. The growth is attributed to cheaper prices and TikTok’s appeal for younger audiences, with engagement rates reported up to 6% versus about 0.6% on Instagram. Agencies, including Billion Dollar Boy, report brands shifting budgets toward TikTok in 2023, with some partners saying 80–100% of campaigns are on TikTok. Global ad market is $514B, with digital video accounting for $65B; TikTok’s share remains under 2%, compared with Meta around 20%. Forecasters such as JOM Group expect modest growth in 2023.