datazulu

Data Zulu GmbH is a German agency and consultancy focused on data-driven advertising. The company designs, executes, and measures programmatic campaigns for brands, advertisers, and agencies, with services spanning campaign strategy, DSP activation, audience and data integration, cookieless targeting, brand safety, creative execution, and analytics. It operates as a managed-service specialist rather than a standalone software vendor. The business generates revenue from service-led engagements tied to campaign management, AdTech consulting, measurement, and cross-platform activation. Its customers are businesses that need operational expertise across programmatic channels such as display, in-app, CTV, DOOH, and retail media. Data Zulu also benefits from its role as a wholly owned subsidiary of masterplan media, serving as the group's dedicated data advertising unit.