Agency & Consultancy · vs · Agency & Consultancy
Jung von Matt vs Serviceplan Group
Structured technology and market comparison · 2026
Direct Feature Comparison
Jung von Matt · vs · Serviceplan GroupIndependent agency group for strategy, creative and campaigns.
Integrated independent agency group for brands and marketing teams.
Comparison Analysis
What is the main difference between Jung von Matt and Serviceplan Group?
When comparing Jung von Matt and Serviceplan Group, both platforms operate within the Connected TV (CTV) & OTT, Agency & Consultancy, and Display, Web & Mobile ecosystem. Jung von Matt is positioned as Independent agency group for strategy, creative and campaigns, whereas Serviceplan Group focuses on Integrated independent agency group for brands and marketing teams. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Jung von Matt and Serviceplan Group?
When evaluating Jung von Matt and Serviceplan Group, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Agency & Consultancy, and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Jung von Matt vs Serviceplan Group
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Jung von Matt
Recent Signals
- ·HorizontAgency
Jung von Matt Wins HVV Account, Launches Civil Courage Campaign
The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.
- HVV appointed Jung von Matt as a new creative agency partner after a pitch.
- Incumbent agency KNSK did not participate in the recent pitch.
- The campaign is timed to the national 'Day of Civil Courage' on September 19.
- ·HorizontBrand & Agency
Leibniz Drops Jung von Matt, Works Without Lead Agency
German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.
- Leibniz is launching a new brand campaign without a lead agency.
- Jung von Matt/Spree did not participate in the new campaign.
- Leibniz had been absent from TV advertising for over a year.
- ·MeediaMarketing Campaign
s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints
German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.
- s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
- The campaign combines digital channels with physical touchpoints like (D)OOH and print.
- Campaign runs from September 10 to October 31, 2026, targeting women aged 25-45.
Serviceplan Group
Recent Signals
- ·HorizontAgency Pitch / Client Win
ING Germany Appoints Saint Elmo's as Creative Agency
ING Germany has appointed Saint Elmo's, a subsidiary of the Serviceplan Group, as its new creative agency following a competitive pitch against several participants. The decision comes as part of ING's ongoing efforts to refresh its brand communications and creative strategy. Saint Elmo's will be responsible for developing and executing creative campaigns for the financial services provider, with the first project already in progress. The pitch win marks a significant addition to Saint Elmo's client portfolio and reinforces the agency's position in the German market. The move is seen as part of broader trends in the banking sector to modernize their marketing approaches and engage with customers through more compelling creative content.
- Saint Elmo's, a subsidiary of the Serviceplan Group, has won the creative pitch for ING Germany.
- The pitch involved multiple unnamed participants competing for the account.
- The first creative work from Saint Elmo's is already underway for ING Germany.
- ·MeediaHiring
Julian Uhlhaas named Vaude Head of Marketing
Julian Uhlhaas took over as Head of Marketing at Vaude on August 1, 2026, succeeding long-serving marketing chief Manfred Meindl. The Tettnang-based outdoor outfitter appointed the 40-year-old after about 15 years in brand management and communications, most recently serving as General Manager at Serviceplan Group’s agency model The Marcom Engine, where he led campaigns for BMW and Mini across 24 markets. Vaude owner and CEO Antje von Dewitz said Uhlhaas brings the strategic and creative experience needed to develop the brand for existing and new audiences. He joins to strengthen Vaude’s positioning in core and growth markets. Jonas Hirscheider will take over Uhlhaas’s markets and campaign responsibilities at The Marcom Engine. The appointment was reported by HORIZONT on August 4, 2026.
- Julian Uhlhaas assumed the Head of Marketing role at Vaude on 2026-08-01.
- He succeeds Manfred Meindl, who shaped Vaude's brand over the past 15 years.
- Uhlhaas previously served as General Manager at Serviceplan Group’s The Marcom Engine, leading BMW and Mini campaigns across 24 markets and has about 15 years' experience in brand management and communications.
- ·MeediaHiring
Jägermeister promotes Ann‑Kathrin Reiher to Marketing Chief
Ann‑Kathrin Reiher will become Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 1 August 2026. The promotion formalises an internal succession: she succeeds Paul Ramser, who after roughly five years in the role left Mast‑Jägermeister to join Eckes‑Granini. Reiher began her career at Jägermeister as an apprentice, has worked for the company for more than eight years in total, and—after a stint as Account Director at Serviceplan Group in Hamburg—returned in early 2024 as Teamlead Customer Marketing On‑Trade. In her new role she will lead brand strategy and digital brand communications for the German market, continuing Jägermeister's focus on consumer and on‑trade marketing. The appointment was announced on the company's LinkedIn channel and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 29 July 2026.
- Ann‑Kathrin Reiher will assume the role of Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 2026-08-01; the appointment was announced on LinkedIn and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 2026-07-29.
- She succeeds Paul Ramser, who had been Director Brand & Digital for roughly five years and left Mast‑Jägermeister to join Eckes‑Granini.
- Reiher began her career as an apprentice at Jägermeister, has worked for the company for more than eight years in total, and returned in early 2024 as Teamlead Customer Marketing On‑Trade after serving as Account Director at Serviceplan Group in Hamburg.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Jung von Matt and Serviceplan Group share across the market ecosystem.