Observed Signal · Nov 3, 2026 · Product Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Haribo's Pixel Campaign Features Hardrockers Speaking Like Toddlers
German confectionery giant Haribo has launched a new advertising campaign for its Pixel fruit gums, marking the first time the product is featured in the brand's iconic 'Kids' Voices' campaign series. The campaign, created by agency Jung von Matt Spree, depicts a shoegaze band in a recording studio who are inspired by the vegan and sour candies to create a Pixel party song. The spot, directed by Grimme Award winner Arne Feldhusen, aims to bring creativity and fun to the studio. It will air in German-speaking regions as online video, in cinemas, and on social media starting immediately, with a TV rollout in January 2027. This marks a strategic move to promote Pixel as a top-seller beyond Haribo's traditional bestsellers.
This is a notable advertising campaign for a major brand, showcasing creative strategy and agency work, but it is not industry-shifting news. It highlights the importance of brand marketing in the confectionery sector.
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Key Takeaways & Evidence Grounding
- Haribo launches first Kids' Voices campaign for Pixel fruit gums, introduced in 2023.
- The campaign was created by agency Jung von Matt Spree and directed by Grimme Award winner Arne Feldhusen.
- The spot will air in German-speaking regions starting November 2026; TV rollout follows in January 2027.
- The campaign positions Pixel as a top-seller, with a focus on vegan and sour product attributes.
- Production involved Kanu Films (Berlin) and 48k for music and sound.
Connected Companies & Entities
1 Entity mapped“The agency Jung von Matt Spree created the campaign for Haribo.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ricola launches Fresh Mint with creator campaign
Swiss brand Ricola and social-media agency WeCreate have launched a creator-led campaign to promote Ricola's new 'Fresh Mint' bonbon, shifting the product focus from throat/voice benefits to long-lasting fresh breath aimed at younger consumers. The digital launch includes a temporarily re-colored logo, a broad creator offensive featuring Maraam Tarraf, Tom Böttcher and Jul, TikTok Vibe Ads that recolored the brand channel, a puzzle-feed creative tactic, and an experiential after-work sampling event in Hamburg. WeCreate reports the campaign has so far generated more than 25 million views on TikTok and over 17 million on Instagram.
Ricola brings back 'Who invented it' campaign in Germany
Swiss herbal candy maker Ricola is reviving its iconic slogan "Who invented it?" in Germany, following its reintroduction in Switzerland in September. The new campaign, created by lead agency Jung von Matt (Zurich), features a young supermarket customer who doesn't recognize the famous question, playing on generational disconnect with dry Swiss humor. The spot introduces a new mascot, a marmot named Ric. The campaign will run across moving image, social media (YouTube, Instagram, TikTok), and retail (dm), with planned 200 million contacts by end of December. It is part of a long-term communication platform, with further brand positioning planned for 2027. Jung von Matt regained the Ricola account in 2021 after losing it to Publicis in 2018.
Ahoj-Brause Reworks PPAP Meme into Social-First Jingle
Ahoj-Brause and Berlin agency Ozmoze have launched a social-first advertising campaign that adapts the 2016 viral song "Pen-Pineapple-Apple-Pen" (PPAP) into a jingle promoting a new product, the "Ahoj-Brausefinger." The campaign includes a 30-second music video, behind-the-scenes and dance clips, and cutdowns optimized for short-form platforms; the sound is made available for user-generated content. Ozmoze handled creative concept, script, production and post-production. The campaign features content creator Xhem and leans into nostalgia for 2016 while prioritizing sound as a core part of the TikTok-era creative.
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