netzeffekt
Performance marketing agency combining media, UX and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- netzeffekt GmbH
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Agnes-Bernauer-Straße 90, 80687 München
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- netzeffekt.de
What netzeffekt does
The company operates a service-led agency model. It creates value by planning and executing digital acquisition campaigns, improving conversion journeys through UX and CRO work, and strengthening measurement through analytics and tracking services. Rather than selling standalone software, it packages specialist expertise into managed services that help clients acquire traffic, convert demand, and measure marketing effectiveness across channels.
Category differentiation
netzeffekt is a digital performance marketing agency, not a standalone adtech software vendor or media owner. It should be distinguished from pure consulting firms by its hands-on campaign execution, UX delivery, and analytics implementation services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
netzeffekt is a German digital performance marketing agency operating as Netzeffekt GmbH and positioned within the Jung von Matt Group. The company provides managed services across paid media, programme-based buying, affiliate and partnership marketing, UX and conversion optimisation, web and landing page development, SEO, and analytics implementation. Its core proposition is to combine media execution, user experience improvement, and measurement into a single operating model aimed at delivering measurable commercial outcomes for clients. The business serves brands, advertisers, marketing teams, product teams, and selected sector clients such as financial services organisations. It makes money through service fees for strategy, campaign planning, media buying and optimisation, UX and creative work, tracking implementation, and analytics consulting, with pricing likely structured around retainers, project fees, and media-spend-linked management charges.
Business model & monetisation
Revenue is primarily generated through managed service fees. These likely include monthly retainers for ongoing media management, project-based fees for audits, UX work, landing pages, tracking, and analytics implementation, plus media-spend-based management fees for paid channels such as search, social, display, and affiliate programmes. Performance-linked commercial arrangements may also be used for selected conversion-driven engagements, but the core model is agency services rather than software licensing.
- Performance media management
- Service Fee
- Media spend-linked campaign management
- Percentage Take-Rate
- UX, CRO, and landing page projects
- Service Fee
- Analytics, tracking, and reporting consulting
- Service Fee
- Strategy and sector-specific advisory
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
netzeffekt GmbH
IAB vendor record: 521
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Wolter Twins Star in BB Bank Full-Funnel Campaign
CTV · Recorded impact score: 1/5
BB Bank launched a full-funnel campaign titled "Bank, wie du willst" starring YouTube entertainers Dennis and Benni Wolter. The campaign was produced in cooperation with Netzeffekt and Jung von Matt Neckar and combines AI-generated opening sequences with a mockumentary-style real-film set. It comprises four 30-second hero films plus social assets and has been running since August 10, 2026 across Connected TV, Meta, Google and TikTok. The creative aims to expand BB Bank's visibility beyond its Baden-Württemberg regional base and target younger audiences. Production partners and business details mentioned include the production company Pretty Well Done (founded with Florida TV) and Netzeffekt, the performance-marketing agency of the Jung von Matt group.
- BB Bank launched a full-funnel campaign "Bank, wie du willst" featuring Dennis and Benni Wolter.
- The campaign was created in cooperation with Netzeffekt and Jung von Matt Neckar and mixes AI-generated sequences with live-action mockumentary scenes.
Explore company relationships
Questions about netzeffekt
What is netzeffekt?
netzeffekt is a German performance marketing agency offering managed services across media, UX/CRO, and analytics.
Who uses netzeffekt?
Its customers are brands, advertisers, marketing teams, product teams, analytics teams, and some financial services organisations.
How does netzeffekt make money?
It earns revenue from service retainers, project fees, and media management charges linked to campaign execution and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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