Observed Signal · Oct 20, 2026 · Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Pathos Entertainment founded to merge creativity and media
Kevin Claus, Felix Ebell, and Finn-Jordan Max have founded Pathos Entertainment GmbH, a Hamburg-based agency focused on branded entertainment. The trio, who previously worked together at Jung von Matt, aims to integrate creative and media planning from the outset. The agency's launch client is the Gesamtverband der Sparkassen, and it will also continue work for Netflix. Pathos plans to build a team of six by January and grow to twelve employees by the end of 2027. The founders emphasize creating entertainment formats that engage audiences, contrasting with what they see as the industry's trend toward generic and low-quality advertising.
The founding of a new creative agency focusing on branded entertainment and integrated media planning signals a trend in the German agency landscape, but it is not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Pathos Entertainment GmbH was founded by Kevin Claus, Felix Ebell, and Finn-Jordan Max.
- The agency is based in Hamburg and officially launched on August 1.
- Launch client is the Gesamtverband der Sparkassen.
- Pathos will continue work for Netflix.
- The founders previously worked together at Jung von Matt.
Connected Companies & Entities
2 Entities mapped“Sie kennen sich durch gemeinsames Arbeiten bei Jung von Matt.”
“Auch für Netflix führe Pathos die bisherige Arbeit von Finn-Jordan Max und Felix Ebell fort.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Kevin Claus, Felix Ebell, and Finn-Jordan Max have founded Pathos, a new Hamburg-based agency focused on branded entertainment. The agency's launch film, featuring Jürgen Milski, parodies the 9Live call-in format to critique commodified and forgettable advertising, arguing that ads should be entertaining again. The trio, who previously worked at Jung von Matt or on freelance projects for clients like Samsung, Adidas, and Netflix, will produce an ongoing entertainment campaign. Pathos counts Sparkasse among its first clients and plans to expand across Europe in the medium term.
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