Observed Signal · Oct 13, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Mobiliar Employer Branding Campaign Features Real Employees
Swiss insurer Die Mobiliar launched a new employer branding campaign. The campaign, created by Leo, MetaDesign, and Prodigious (all part of Publicis Groupe), highlights themes important to employees: togetherness, mutual support, communication at eye level, and humor at work. Most of the people in the films and on the posters are actual Mobiliar employees. The campaign aims to make the company's values of being human, close, and responsible visible in everyday work life and to strengthen its position as an employer. Vera Koch, Head of Employer Branding at Mobiliar, explained that classic employer campaigns list benefits, but this new campaign aims to make tangible what working at Mobiliar is like.
A regional employer branding campaign by a Swiss insurer, relevant to the AdTech/MarTech industry only as an example of creative agency work. No major industry impact.
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Key Takeaways & Evidence Grounding
- Die Mobiliar launched a new employer branding campaign.
- The campaign was created by Leo, MetaDesign, and Prodigious (Publicis Groupe).
- The campaign features real Mobiliar employees in films and posters.
- The campaign aims to strengthen Mobiliar's position as an employer.
- Vera Koch, Head of Employer Branding at Mobiliar, is quoted.
Connected Companies & Entities
1 Entity mapped“The campaign was created by agencies belonging to Publicis Groupe.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Migros Employer Campaign in Polaroid Aesthetic
ESE Agency has launched a national employer-branding campaign for the Migros Group, showcasing the diversity of roughly 90,000 roles across retail, gastronomy, leisure and food production. The campaign — available in German, French and Italian — uses a Polaroid-style visual aesthetic with handwritten employee quotes and features a central film using aerial shots to connect Migros locations and job fields across Switzerland. Contributors include staff from Denner, Migros Bank, Movemi, Migros Industrie, Galaxus and various Migros cooperatives. Materials will run on social media, at point-of-sale and across internal communications. ESE Agency has been Migros’ lead employer-marketing agency for about two years.
Festland Continues Employer Branding Campaign for Liebenau Schweiz
The Swiss care organization Liebenau Schweiz is extending its employer branding campaign, 'Die Liebe zum Team', with new and existing motifs. The campaign, which addresses ongoing staffing needs, combines existing and newly produced images and films. It targets both potential applicants and current employees, aiming to strengthen the brand internally. The St. Gallen agency Festland is responsible for the campaign, continuing their work from the first wave. Production was handled by Nektar, with casting done internally. The campaign includes posters, film spots, and social media videos.
Valiant launches 'Lila leben' employer film
Valiant Bank AG has launched a new employer-branding campaign titled “Lila leben,” centred on a short film produced with production company Maybaum Film. The film profiles three employees who speak through their internal monologue rather than a traditional voice-over, illustrating what “living purple” means at Valiant—taking responsibility, thinking along, acting with empathy and finding solutions together. Shooting took place at multiple Valiant locations and the campaign is complemented by a new HR photography world by photographer Lea Moser. The publisher persoenlich.com reported the announcement and published production credits naming Valiant’s internal contact and the Maybaum Film production team.
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