Observed Signal · Sep 22, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Festland Continues Employer Branding Campaign for Liebenau Schweiz
The Swiss care organization Liebenau Schweiz is extending its employer branding campaign, 'Die Liebe zum Team', with new and existing motifs. The campaign, which addresses ongoing staffing needs, combines existing and newly produced images and films. It targets both potential applicants and current employees, aiming to strengthen the brand internally. The St. Gallen agency Festland is responsible for the campaign, continuing their work from the first wave. Production was handled by Nektar, with casting done internally. The campaign includes posters, film spots, and social media videos.
Campaign extension for a non-tech brand, limited relevance to AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Liebenau Schweiz launched the second round of its employer branding campaign.
- The campaign is managed by the St. Gallen agency Festland.
- New and existing motifs are used to address ongoing staffing needs.
- Production was done with Nektar as photo and film partner.
- The campaign includes posters, film spots, and social media videos.
- The campaign was published on September 22, 2026.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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