Observed Signal · May 13, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Migros Employer Campaign in Polaroid Aesthetic
ESE Agency has launched a national employer-branding campaign for the Migros Group, showcasing the diversity of roughly 90,000 roles across retail, gastronomy, leisure and food production. The campaign — available in German, French and Italian — uses a Polaroid-style visual aesthetic with handwritten employee quotes and features a central film using aerial shots to connect Migros locations and job fields across Switzerland. Contributors include staff from Denner, Migros Bank, Movemi, Migros Industrie, Galaxus and various Migros cooperatives. Materials will run on social media, at point-of-sale and across internal communications. ESE Agency has been Migros’ lead employer-marketing agency for about two years.
A national employer-branding campaign by a major Swiss retailer is relevant to agency and creative practice but has limited impact on the broader AdTech/MarTech ecosystem or industry infrastructure.
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Key Takeaways & Evidence Grounding
- ESE Agency created a national employer-branding campaign for the Migros Group.
- The campaign highlights the variety of about 90,000 positions across retail, gastronomy, leisure and food production.
- Campaign assets are available in German, French and Italian and feature a Polaroid aesthetic with handwritten employee quotes.
- A central film with aerial (drone) shots links Migros locations and occupational fields across Switzerland.
- Content will be distributed on social media, at point-of-sale and via internal communication channels; ESE Agency has been Migros’ lead employer-marketing agency for ~two years.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Festland Continues Employer Branding Campaign for Liebenau Schweiz
The Swiss care organization Liebenau Schweiz is extending its employer branding campaign, 'Die Liebe zum Team', with new and existing motifs. The campaign, which addresses ongoing staffing needs, combines existing and newly produced images and films. It targets both potential applicants and current employees, aiming to strengthen the brand internally. The St. Gallen agency Festland is responsible for the campaign, continuing their work from the first wave. Production was handled by Nektar, with casting done internally. The campaign includes posters, film spots, and social media videos.
Migros Celebrates World Cup In Store Aisles
Migros, with creative agency Wirz, launched a World Cup 2026 advertising campaign that spotlights store sales staff rather than celebrity athletes. The campaign comprises three humorous spots portraying football fever inside Migros supermarket branches. The ads are running on TV and online, including placement in FIFA’s new short halftime ad breaks (roughly three minutes per half) that broadcasters can sell; SRF is using these slots and industry reports rank them among the tournament’s most expensive ad inventory. The campaign was produced by Navada GmbH and credits list Migros marketing and Wirz team members plus production crew.
Volg continues 'Here we are' campaign with product motifs
Swiss retailer Volg has continued its image campaign "Hier sind wir" with new creative motifs developed by Basel agency Mona und Mateo. The new ads link the claim to specific Volg products (for example chocolate sticks, cheese fondue or vitamin water) and use headlines such as “Here we are affordable” or “Here we are traditional.” The campaign has been running since late June 2026 across German- and French-speaking Switzerland and appears on posters, print ads, display ads and point-of-sale materials. Volg operates about 600 stores in Switzerland. Credits on the campaign include Tamara Scheibli (Volg communications head), agency creatives at Mona und Mateo, photographer Bobby Doherty, photoproduction by Tasty Pictures, and media handled by the Generation Media.
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