Galaxus
Swiss e-commerce marketplace and electronics retailer with merchant platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digitec Galaxus AG
- Entity type
- COMPANY
- Headquarters
- Switzerland
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Official website
- galaxus.ch
What Galaxus does
Digitec Galaxus AG operates a hybrid commerce model. It buys and sells inventory directly to consumers through its own online shops, earning retail margin on first-party sales, while also operating a third-party marketplace where external merchants list products and pay transaction-based commissions. The company creates value by aggregating broad assortment, trusted local fulfilment, editorial product guidance, user reviews and a large consumer audience inside one commerce ecosystem. It extends lifetime value through adjacent recurring consumer services such as mobile subscriptions.
Category differentiation
Digitec Galaxus AG is a consumer e-commerce retailer and marketplace operator, not an adtech, martech or pure software vendor. Galaxus is the commerce brand operated by the company, while Migros is the parent group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digitec Galaxus AG is a Swiss online retailer and marketplace operator running the Galaxus and Digitec digital storefronts in Switzerland and selected neighbouring European markets. Its core business combines first-party retail, third-party marketplace supply, merchandising, product discovery content and community features. The company serves both end consumers buying goods online and merchants using its marketplace to reach demand on Galaxus and Digitec. It is majority-owned by Migros. The company generates most of its revenue from retail product sales and marketplace commissions. Additional revenue comes from adjacent consumer subscriptions such as Galaxus Mobile and from ancillary merchant monetisation such as promoted visibility and related marketplace services. In 2025, Galaxus reported platform sales of CHF 3.8 billion, while Migros disclosed CHF 3.304 billion of net revenue for the Digitec Galaxus Group, confirming large-scale operations.
Company news briefing
Briefing updated:
Galaxus continues its strategic integration under parent Migros as sibling platform Ex Libris prepares to migrate its online business to the platform by mid-2027. To celebrate its 25th anniversary, Digitec Galaxus released a fictionalised short film titled 'Unfiltered' alongside launching the 'Galaxus Stories' web series and expanding its circular economy footprint through the Projekt Restwert secondhand network in Romandie. Commercial visibility remains strong, highlighted by a third-place ranking on YouTube's DACH World Cup leaderboard, alongside the rollout of the 'Doppelgänger' out-of-home campaign and the ongoing 'Galaxus Mobile' video series.
Business model & monetisation
The company monetises primarily through retail margin on first-party product sales. A secondary revenue stream comes from percentage commissions charged to third-party merchants on completed marketplace transactions, with no base fees or initial merchant costs. Additional revenue comes from recurring subscription fees for Galaxus Mobile, plus ancillary marketplace monetisation such as logistics-related services, merchandising, promotions and sponsored product visibility.
- First-party online retail sales
- Retail margin on owned inventory
- Third-party marketplace commissions
- Percentage take-rate on merchant sales
- Mobile subscriptions
- Recurring subscription fees
- Merchant promotions and sponsored visibility
- Service fee / promotional placement
- Ancillary merchant and logistics-related services
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- JADE GROUP
Japanese fashion e-commerce group with marketplaces and merchant infrastructure.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Galaxus launches web series 'Galaxus Stories'
Marketing · Recorded impact score: 1/5
Swiss online retailer Galaxus has launched a web series titled 'Galaxus Stories' as a creative marketing experiment. The first season consists of six episodes, each depicting fictional customer encounters in a fictitious Galaxus store. The episodes, available on TikTok, YouTube, and Instagram, cover humorous scenarios such as a 'nerd romance', a dishonest grandmother, and a failed anniversary. Galaxus emphasizes that the stories are purely fictional but may resonate with employees. The series is produced by a mix of internal and external film and acting talent. The videos, although designed for social media, sometimes last nearly a minute, challenging the trend towards short attention spans. The campaign team believes this longer format will engage viewers more deeply. The initiative is positioned as a 'creative trial balloon', distinct from traditional advertising, aiming to highlight the quirks of customers and staff.
- Galaxus launched the web series 'Galaxus Stories' with six episodes in the first season.
- The series is available on TikTok, YouTube, and Instagram.
Digitec Galaxus: A Partly Fictional Company Short Film
Sponsorship & Brand Integration (Advertorial) · Recorded impact score: 1/5
For its 25th anniversary Digitec Galaxus released a 15-minute short film titled “Unfiltered” that retells the company’s founding story while deliberately fictionalizing events. The film premiered at a company party in Zurich and was subsequently published on YouTube. It was written and directed by Jelena Vujovic and stars Jonathan Fiebig and Joël Schnabel in the roles of founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appear as extras. The article notes factual anchors — Digitec was founded in 2001 by Teuteberg, Oliver Herren and Marcel Dobler; Migros acquired a 30% stake in 2012 and later exercised an option to take 70% in 2015 — but emphasizes that parts of the film (including the ending) are fictionalized.
- Digitec Galaxus released a 15-minute short film called "Unfiltered" for its 25th anniversary and published it on YouTube.
- The film was written and directed by Jelena Vujovic and premiered at a company celebration in Zurich.
Digitec Galaxus launches OOH 'Doppelgänger' campaign
Out-of-Home Advertising · Recorded impact score: 1/5
Digitec Galaxus launched an Out-of-Home advertising campaign on 17 August 2026 that visually stages near-identical items from its own assortment to highlight subtle differences. The campaign features 33 creatives and runs across the German- and French-speaking regions of Switzerland on posters, E-boards, hanging cards, banners, social-media ads and online video. The company quoted internal creative staff and listed both internal credits and an external image-editing partner (Detail AG). The article is published by persoenlich.com on 2026-08-17.
- Digitec Galaxus launched a new Out-of-Home campaign on 2026-08-17.
- The campaign comprises 33 creatives (sujets) and runs in German- and Western Switzerland across posters, E-boards, hanging cards, banners, social-media ads and online moving image.
Digitec Galaxus Continues Galaxus Mobile Video Campaign
Advertising Campaign / Creative Production · Recorded impact score: 1/5
Digitec Galaxus continues its Galaxus Mobile video campaign with a new wave of three short films published on 3 August 2026. The creative concept—scenes where group activity turns into chaos—remains unchanged and promotes a "Family + Friends" subscription option that reduces the monthly price by CHF 1 per additional member (up to CHF 4 per person at five members). The campaign began in May 2025 (six spots), added four more in October 2025, and the new films will run online, on social media and other digital channels in German- and French-speaking Switzerland. The campaign has been handled in-house by Digitec Galaxus's creative team, with listed external production partners credited for the latest wave.
- Digitec Galaxus released a new wave of three Galaxus Mobile video spots on 2026-08-03.
- The campaign promotes the 'Family + Friends' option: CHF 1 discount per group member (e.g., CHF 4 off per person at five members).
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Questions about Galaxus
What is Galaxus?
Galaxus is the trading brand of Digitec Galaxus AG, a Swiss online retailer and marketplace operating multi-category and electronics-focused web shops.
Who uses Galaxus?
Consumers use it to buy products and mobile plans, while third-party merchants use its marketplace programme to sell to Swiss and nearby European customers.
How does Galaxus make money?
It earns retail margin on first-party product sales, takes commission on marketplace transactions, and generates additional revenue from subscriptions and merchant services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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