Galaxus vs SMG Swiss Marketplace Group

Galaxus launches web series 'Galaxus Stories'

Swiss online retailer Galaxus has launched a web series titled 'Galaxus Stories' as a creative marketing experiment. The first season consists of six episodes, each depicting fictional customer encounters in a fictitious Galaxus store. The episodes, available on TikTok, YouTube, and Instagram, cover humorous scenarios such as a 'nerd romance', a dishonest grandmother, and a failed anniversary. Galaxus emphasizes that the stories are purely fictional but may resonate with employees. The series is produced by a mix of internal and external film and acting talent. The videos, although designed for social media, sometimes last nearly a minute, challenging the trend towards short attention spans. The campaign team believes this longer format will engage viewers more deeply. The initiative is positioned as a 'creative trial balloon', distinct from traditional advertising, aiming to highlight the quirks of customers and staff.

• Galaxus launched the web series 'Galaxus Stories' with six episodes in the first season.
• The series is available on TikTok, YouTube, and Instagram.
• The episodes depict fictional customer encounters in a fictitious Galaxus store.

Digitec Galaxus: A Partly Fictional Company Short Film

For its 25th anniversary Digitec Galaxus released a 15-minute short film titled “Unfiltered” that retells the company’s founding story while deliberately fictionalizing events. The film premiered at a company party in Zurich and was subsequently published on YouTube. It was written and directed by Jelena Vujovic and stars Jonathan Fiebig and Joël Schnabel in the roles of founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appear as extras. The article notes factual anchors — Digitec was founded in 2001 by Teuteberg, Oliver Herren and Marcel Dobler; Migros acquired a 30% stake in 2012 and later exercised an option to take 70% in 2015 — but emphasizes that parts of the film (including the ending) are fictionalized.

• Digitec Galaxus released a 15-minute short film called "Unfiltered" for its 25th anniversary and published it on YouTube.
• The film was written and directed by Jelena Vujovic and premiered at a company celebration in Zurich.
• Actors Jonathan Fiebig and Joël Schnabel portray founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appeared as extras.

Digitec Galaxus launches OOH 'Doppelgänger' campaign

Digitec Galaxus launched an Out-of-Home advertising campaign on 17 August 2026 that visually stages near-identical items from its own assortment to highlight subtle differences. The campaign features 33 creatives and runs across the German- and French-speaking regions of Switzerland on posters, E-boards, hanging cards, banners, social-media ads and online video. The company quoted internal creative staff and listed both internal credits and an external image-editing partner (Detail AG). The article is published by persoenlich.com on 2026-08-17.

• Digitec Galaxus launched a new Out-of-Home campaign on 2026-08-17.
• The campaign comprises 33 creatives (sujets) and runs in German- and Western Switzerland across posters, E-boards, hanging cards, banners, social-media ads and online moving image.
• Campaign creative concept stages visually similar items from Digitec Galaxus' assortment; the article quotes a staff member saying the assortment includes 275 nearly identical barbells and more than 3,500 lipsticks.

SMG announces leadership changes in Real Estate and corporate functions

SMG Swiss Marketplace Group announces leadership changes in Real Estate and corporate functions, as detailed in a press release dated September 22, 2026.